Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Surprise: Dunkin’ Donuts Is a Growth Story

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

The first Dunkin' Donuts opened in Quincy, Mass. in 1950. Considering Dunkin' Donuts is 64 years old, you certainly wouldn't think of Dunkin' Brands Group (NASDAQ: DNKN  ) as a growth company. However, Dunkin' Donuts has been an East Coast brand for decades. Previous attempts at geographic expansion failed but mostly because franchisees weren't carefully selected. This led to a much lower success rate than the company had anticipated.

Today, Dunkin' Brands selects its franchisees very carefully, only accepting those with business experience, a proven track record, and adequate funds. Today's franchisees are also more thoroughly trained. These efforts have paid off. Dunkin' Brands is pleased with the early stages of its Dunkin' Donuts westward U.S. expansion. If new Dunkin' Donuts restaurants continue to perform well and the company's unit growth plans come to fruition, then you could be looking at a company that's likely to see considerable success.

Domestic growth potential
In 2013, Dunkin' Donuts saw net store growth of 371. If you live in Texas, Colorado, New York, or Utah, then you might have noticed a new Dunkin' Donuts open near you.

In 2014, domestic net store growth is expected to reach between 380 and 410. Over the long haul, Dunkin' Brands wants to have a total of 15,000 Dunkin' Donuts locations in operation in the United States, 1,000 of which will be in California.

These might seem like lofty goals, but Dunkin' Donuts is a strong brand name. In addition to a more selective franchisee-recruitment process, Dunkin' Donuts has established a strong social media presence, and it's now more well known for its coffee than its donuts. With caffeine being mildly addictive, this is a good sign for Dunkin' Brands.

International growth potential
In 2013, Dunkin' Donuts saw net store growth of 138, with the greater London area and Ho Chi Minh City seeing their first Dunkin' Donuts restaurants. Of course, there's no telling if Dunkin' Donuts will resonate well with consumers in the United Kingdom and Vietnam, but Dunkin' Brands wasn't overambitious. Instead, it will see how these first units perform and then determine whether or not further expansion is a good idea.

Germany and China are more important at the moment. Dunkin' Donuts signed five new franchise agreements in Germany, a move that is expected to take the current number of Germany restaurants from 41 to 150 over the next several years. In China, Dunkin' Donuts signed a franchise agreement with Fast Gourmet Group for development in East China. The total number of Dunkin' Donuts restaurants expected in region over long haul: 100. The first will open in Shanghai this year.

Germany is the strongest economy in Europe, and China is seeing a great deal of urbanization, which is leading to higher incomes and increased spending. Therefore, Dunkin' Brands seems to have made a strategic move by expanding into these two countries.

The above information isn't meant to leave out Baskin-Robbins, which is performing well internationally and potentially seeing a turnaround domestically. Nevertheless, Dunkin' Donuts is the key growth driver by a wide margin.

While growth potential is excellent for Dunkin' Brands, that doesn't guarantee it's the best option in its peer group.

Dunkin' Brands vs. peers
Dunkin' Brands competes against Starbucks (NASDAQ: SBUX  ) , McDonald's (NYSE: MCD  ) , and Krispy Kreme Doughnuts (NYSE: KKD  ) .

Starbucks is one of the most well managed companies in the world, but that doesn't mean only Starbucks or Dunkin' Brands are capable of thriving. While they're capable of stealing market share from one another, they target different types of consumers, and they can both succeed simultaneously.

McDonald's is struggling to attract new customers domestically, which should come as no surprise given the rise of the health-conscious consumer and its unhealthy image.

Krispy Kreme Doughnuts seems to have risen from the ashes, but a brand that has failed once before -- regardless of the reason -- is a brand that I will always exclude from my watchlist.

Below is a five-year revenue chart for the aforementioned companies:

DNKN Revenue (TTM) Chart

Dunkin' Brands revenue (trailing-12 months) data by YCharts

Starbucks is the most impressive on the top line, and despite concerns that it's not likely to see future growth, it's well situated in China -- catering to local consumer demands -- and CEO Howard Schulz is a proven winner. In most cases, it's not about whether or not a company is capable of continuing its growth based on recent numbers, but who's running the show. Schulz is a problem solver. If Starbucks were to falter, odds are good that he would figure out a solution. And it's not as if Starbucks is suffering. However, Starbucks is trading at 464 times earnings, which isn't comforting.

Krispy Kreme has already been discussed, and it's trading at 50 times earnings. McDonald's is only trading at 17 times earnings, but you're not going to see much growth in the near future. Brand transformation will take years. Dunkin' Brands is trading at 36 times earnings, which is somewhat expensive, but given the company's growth potential, I'd be willing to pay that premium. However, please do your own research prior to making any investment decisions. 

More growth opportunities.... 
They said it couldn't be done. But David Gardner has proved them wrong time, and time, and time again with stock returns like 926%, 2,239%, and 4,371%. In fact, just recently one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.


Read/Post Comments (2) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 05, 2014, at 10:12 AM, hokiebigdog wrote:

    Just curious Dan, since you wont look at a brand that has failed before. Does that mean you would never look at/own Apple, any of the car companies, Macys (list is endless)? Does that also mean you wouldn't be a deep value investor?

  • Report this Comment On February 07, 2014, at 2:35 PM, Vitabrits wrote:


    KK is a repeat offender on the bankruptcy list. I remember when KK tried to open up a store in MA and it failed colossally in DD territory. Donuts/pastries are one thing but the "brown mud" is what drives people to the store and its coffee sucked. DD and Starbucks have the right idea and I will even add that Newman's Own in McD's is actually quite good. Just a shame they only offer cream or half&half and not any milk options which just further contributes to its "McFat" problem.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2824474, ~/Articles/ArticleHandler.aspx, 9/3/2015 11:36:54 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Dan Moskowitz

Dan Moskowitz spends the majority of his time researching stocks. He believes that fundamentals, and logic pertaining to industry trends, win out over the long haul.

Today's Market

updated Moments ago Sponsored by:
DOW 16,504.35 152.97 0.94%
S&P 500 1,969.05 20.19 1.04%
NASD 4,786.77 36.79 0.77%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/3/2015 11:21 AM
DNKN $48.92 Up +0.07 +0.14%
Dunkin' Brands Gro… CAPS Rating: ***
KKD $17.19 Down -0.07 -0.41%
Krispy Kreme Dough… CAPS Rating: **
MCD $96.63 Up +0.59 +0.61%
McDonald's CAPS Rating: ***
SBUX $55.46 Up +0.20 +0.36%
Starbucks CAPS Rating: ****