This Movie Beat Iron Man 3 in Chinese IMAX Corporation Theaters

Iron Man 3 is an undeniable smash hit. The Marvel superhero romp collected $409 million in domestic ticket sales, and the global box office added up to $1.2 billion. Tony Stark helped Walt Disney (NYSE: DIS  ) shares soar 55% higher in 2013, proving that the House of Mouse can get by just fine without a fresh Avengers title every year.

The title also set records for larger-than-life projectionist IMAX (NYSE: IMAX  ) around the world, including an impressive $1.5 million opening day in China. If that figure sounds small, you should know that Iron Man 3 totally crushed previous record holder Titanic by 52%.

But that young record fell this week. That's right -- not even Iron Man's robotic power could hold back the magical armies of the Middle Kingdom this time. Chinese kung fu production The Monkey King just laughed at Iron Man's $1.5 million first-day sales, on its way to a $1.8 million opening day in IMAX theaters.


Image source: The Monkey King's official trailer.

This is important, because China is already IMAX's second-largest geographic market behind only the U.S. home turf. That healthy platform was built largely on imported Hollywood fare, but now IMAX has found that Chinese audiences also hunger for immersive presentations of a more local flavor.

So IMAX is finding new ways to grow in the crucial Chinese market. Furthermore, the company should be able to apply the lessons learned here in other important markets, accelerating revenue growth in places like Latin America and major European markets.

Don't be surprised to see a flurry of IMAX announcements in the next couple of years, where the company gives its special big-screen production treatment to locally produced fare. Sure, the next Marvel title will continue to score big for IMAX, but it's an increasingly global entertainment market out there. Exporting Hollywood movies to the far reaches of the planet may not be the name of the IMAX game much longer, and that's a good thing.

Here's another way to invest in the booming Chinese economy
U.S. automakers boomed after WWII, but the coming boom in the Chinese auto market will put that surge to shame! As Chinese consumers grow richer, savvy investors can take advantage of this once-in-a-lifetime opportunity with the help from this brand-new Motley Fool report that identifies two automakers to buy for a surging Chinese market. It's completely free -- just click here to gain access.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2825510, ~/Articles/ArticleHandler.aspx, 7/24/2014 7:19:59 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

TREND TRACKER: Get Rich When the Web Goes Dark

It's time to say "goodbye" to your Internet! One bleeding-edge technology is about to put the World Wide Web to bed. And if you act right away, it could make you wildly rich. Experts are calling it the single largest business opportunity in the history of capitalism… The Economist is calling it "transformative"... but you'll probably just call it "how I made my millions." Big money is already on the move. Don't be too late to the party – find out the 1 stock to own when the Web goes dark.


Advertisement