Green Mountain Soars After Partnering With Coca-Cola

In this video from Thursday's edition of Investor Beat, host Alison Southwick and Motley Fool One analyst Jason Moser dig into the top business stories from today's market for Foolish investors.

Green Mountain Coffee Roasters (NASDAQ: GMCR  ) shares exploded skyward today, up nearly 30% on news that it has signed a 10-year partnership with Coca-Cola (NYSE: KO  ) . What the ultimate fruit of this partnership will be is not yet known, but many are speculating that the product could allow consumers to make their own soda at home in a similar fashion to how Green Mountain's current Keurig machine and K-cups work with coffee. If true, this could be very bad news indeed for homemade soda machine maker SodaStream (NASDAQ: SODA  ) . In the lead story on today's Investor Beat, Jason discusses how Coca-Cola's investment in Green Mountain really validates this market, and tells investors which of the three players here is the one he'd like to own today.

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