Green Mountain Coffee Roasters' (NASDAQ: GMCR ) investors had a pretty good week. Shares of the company skyrocketed after it announced a 10-year, $1.25 million partnership with Coca Cola (NYSE: KO ) to develop an at-home cold beverage system. This is a big shift in strategy for Coke and a huge move for Green Mountain, but where does that leave the leader in that at-home beverage market, SodaStream (NASDAQ: SODA ) ? For that matter, how is PepsiCo (NYSE: PEP ) going to respond to this move by its largest rival?
In this segment of the Motley Fool's consumer goods show, Consumer Countdown, CG analyst Michael Finarelli joins host Mark Reeth to discuss what this deal means for Green Mountain and Coke, and where it leaves SodaStream and Pepsi.
The at-home beverage market could be the next growth sector
SodaStream has been a great growth stock for a while now, but has struggled to gain acceptance as a must-buy growth stock. But now that Coke's entering the fray, you better believe the spotlight will be shining brighter than ever on this market. Does that make SodaStream on of the Fool's best growth stocks? You can uncover David Gardner's scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.