"Consumer Reports" Says Tesla Motors Is Rising

The Tesla Model S made a deep impression on Consumer Reports -- it's the magazine's highest-rated car. A new survey by the magazine shows that Tesla has made a deep impression on consumers' perceptions, too. Photo credit: Tesla Motors.

There's no doubt that last year was huge for Tesla Motors  (NASDAQ: TSLA  ) . It was the first full year of sales for the company's flagship Model S sedan, and the Model S brought home a trophy case full of awards and accolades -- including a rating as Consumer Reports' top-ranked car.

Last year did wonders for Tesla's prospects -- and for its stock price. And apparently, it did wonders for the Silicon Valley automaker's public perception, too: A new survey from Consumer Reports that measures consumers' perceptions of car brands showed a rapid rise for Tesla.

But that's not the only surprise in the magazine's latest survey. In this short video, Fool contributor John Rosevear digs into the survey and looks at what it tells us about Tesla -- as well as about the public's perceptions of other automakers, including Ford  (NYSE: F  ) and Toyota  (NYSE: TM  )

A transcript follows the video.

The secrets to saving big on your next new car or truck
You don't know it yet, but you probably spent thousands more than you should have on your vehicle. In fact, the auto industry can be such a dangerous place for consumers that our top auto experts are determined to even the playing field. That's why they created a a brand-new free report: "The Car-Buying Secrets You Must Know." The advice inside could save you thousands of dollars on your next car, so be sure to read this report while it lasts. Your conscience, and your wallet, will thank you. Click here now for instant access.

Hey, Fools, it's John Rosevear. Here's a new one from Consumer Reports this past week. Every year, Consumer Reports does what it calls its "Car Brand Perception Survey." They survey consumers to find out how they perceive each auto brand in seven categories: quality, safety, performance, value, fuel economy, design and style, and technology and innovation. Together those add up to a brand's score. And again, this is about brand image, not about specific vehicles, but it's still important.

So who's on top? Well, Toyota came in on top this year, with Ford in second place. Both saw their scores rise a little this year versus last year. Honda's score fell, but it was still good enough for third place, and in fourth was Chevrolet. Those aren't really surprising to me, if you consider America as a whole, both the regions where imports are favored and the regions where American cars and pickups are especially strong, it seems logical to me that it would boil down to Toyota and Ford and Honda and Chevy.

But here's where it gets interesting. In fifth place? Tesla Motors. Tesla was way way down the list a year ago, but now they're up near the top. Of course, they had a very visible year -- 2013 was the first full year for the Model S sedan, the company won a whole bunch of awards, CEO Elon Musk was regularly in the news, and of course Consumer Reports reviewed the Model S last year and said it was their top-ranked car of any kind. Other brands that did well included Subaru, as well as some luxury brands, which tend to do well in these kinds of things generally -- Mercedes and Cadillac and BMW all scored in the top ranks.

And the worst? Well, this is interesting. The worst of all was Land Rover. On the one hand, Land Rover has had a reputation for quality problems for years. On the other hand, plenty of well-heeled folks seem to covet Land Rover products. Second worst was Maserati, and I figure that's just a matter of nobody has heard of them. That's probably also true of Scion, which is Toyota's youth-market brand and which also scored poorly.

But it was a surprise to see Infiniti on the "worst" list. Infiniti is, of course, Nissan's luxury brand, I don't know about where you live, but where I live we see plenty of them out on the roads. It seems like people are aware of them, but maybe they don't have much of an impression with the public at large?

Ram was also on the list. I think there are lots and lots of people who don't realize that Ram is a brand now, it used to just be the name of the Dodge pickup, but the Ram isn't a Dodge anymore, it's a Ram. So I don't know, some confusion there, probably.

Long story short, it's interesting that Tesla has made such inroads into consumers' perceptions while Infiniti and Ram seem to be way behind. Food for thought there. Thanks for watching, and Fool on.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2833117, ~/Articles/ArticleHandler.aspx, 10/22/2014 2:32:04 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement