Apple Inc. Is Still Dominating Enterprise Mobile Device Sales

How is Apple doing in the enterprise market? Exceptionally.

Feb 12, 2014 at 8:10PM

Apple (NASDAQ:AAPL) is known as the leader in the mobile device enterprise market. The iPhone is the device of choice for large organizations. Among tablets, the iPad dominates. Investors are hoping Apple can continue to succeed in this area. A recent update from Good Technology gives investors a pulse on Apple's current enterprise state.


iPad Air. iPads dominated Good Technology's fourth-quarter tablet activations.

Good Technology, as the leader in secure mobility, is in a unique position for enterprise device insight. Good's insights for enterprise device trends are derived from all the devices activated across its worldwide customer base. Good's global and diverse customer base includes organizations in the Fortune 100.

The takeaways from the report were clear, and they can be summed up in three points.

1. There are two big winners and one big loser. While Good Technology doesn't have access to BlackBerry activations since uts devices use the BlackBerry Enterprise Server for corporate email access, it did notice a trend in overall device migration: "[M]any organizations are migrating away from BlackBerry to meet end user demand and embrace newer platforms like iOS and Android." These "newer platforms" were almost entirely Apple's iOS and Google's (NASDAQ:GOOGL) Android. Combined, these two platforms made up 98% of the activations on the Good Dynamics Secure Mobility Platform.

2. Apple is still the star of enterprise. Not only did iOS smartphones alone make up 54% of device activations in the fourth quarter, but iOS devices also claimed the top 10 spots among the most popular devices. To be fair, Apple benefited during the quarter from the recent launch of the iPhone 5s and the 5c.

But Android's share shouldn't be underplayed. Google is a big player in mobile enterprise, too. Android's share of activations was 26%, a massive lead over Windows Phone activations, which were nearly nil at just 1%. Note that Apple's 54% and Android's 26% are not comparable because the Apple share is citing only smartphones. The Android share is citing both smartphones and tablets.

3. In enterprise tablets, Apple is king. With the help of popular iPad sales among enterprises, iOS accounted for 73% of device activations. That's up from 72% in Q3 and 69% in Q2. Put another way, iOS tablets accounted for 91.4% of total tablet activations. Runner-up Android had just an 8.4% share of tablet activations.

Apple CEO Tim Cook said during the comapany's first-quarter earnings call that it recognizes "the enterprise area has huge potential." A number of accounts, Apple says, boast tens of thousands of iOS devices. With magnitude like this, it's certainly important for Apple to maintain leadership in the enterprise market as the smartphone and tablet market continue their global ascent.

The takeaway for investors? Apple is still the clear leader among enterprise mobile devices.

3 stock picks for the buy-and-hold investor
It's no secret that investors tend to be impatient with the market, but the best investment strategy is to buy shares in solid businesses and keep them for the long term. In the special free report "3 Stocks That Will Help You Retire Rich," The Motley Fool shares investment ideas and strategies that could help you build wealth for years to come. Click here to grab your free copy today.

Daniel Sparks owns shares of Apple. The Motley Fool recommends and owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers