Why Activision Just Shook Up Its "Call of Duty" Franchise

Big changes are on the way for one of the video game industry's largest franchises. Activision Blizzard (NASDAQ: ATVI  ) recently announced that it is expanding its development cycle for the Call of Duty brand from a two-year to a three-year schedule.

Call of Duty: Ghosts was the top-selling title in North America last year. Image source: Activision Blizzard.

In the video below, Fool contributor Demitrios Kalogeropoulos explains why Activision is making this move, noting that the main benefit should be a higher-quality product. The switch will also lower the risk of a buggy launch of the type that both Electronic Arts (NASDAQ: EA  ) and Take-Two Interactive (NASDAQ: TTWO  ) saw last year with Battlefield 4 and GTA V, respectively. Finally, Activision should see higher digital revenue now that its studios can spend serious time developing downloadable content after their releases, leading to a longer life for future Call of Duty titles.

The Motley Fool's top stock for 2014
Activision has been a good stock lately, but there's a huge difference between a good stock and a stock that can make you rich. The Motley Fool's chief investment officer has selected his No. 1 stock for 2014, and it's one of those stocks that could make you rich. You can find out which stock it is in the special free report, "The Motley Fool's Top Stock for 2014." Just click here to access the report and find out the name of this under-the-radar company.


Read/Post Comments (2) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 12, 2014, at 10:12 PM, speculawyer wrote:

    Because Ghosts sucked. Not Rocket Science.

  • Report this Comment On February 13, 2014, at 3:35 PM, mdeamer wrote:

    TTWO said at launch that GTA: Online was going to be buggy and basically said it was a beta launch since they couldn't test with millions of users until it was released. ATVI should know what a Call of Duty game can do sine they release one every year.

Add your comment.

DocumentId: 2835745, ~/Articles/ArticleHandler.aspx, 4/16/2014 9:23:31 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement