Big changes are on the way for one of the video game industry's largest franchises. Activision Blizzard (NASDAQ: ATVI) recently announced that it is expanding its development cycle for the Call of Duty brand from a two-year to a three-year schedule.
Call of Duty: Ghosts was the top-selling title in North America last year. Image source: Activision Blizzard.
In the video below, Fool contributor Demitrios Kalogeropoulos explains why Activision is making this move, noting that the main benefit should be a higher-quality product. The switch will also lower the risk of a buggy launch of the type that both Electronic Arts (EA 0.79%) and Take-Two Interactive (TTWO 0.78%) saw last year with Battlefield 4 and GTA V, respectively. Finally, Activision should see higher digital revenue now that its studios can spend serious time developing downloadable content after their releases, leading to a longer life for future Call of Duty titles.
