Under Armour Wins Gold

After coming under fire last week for its Mach 39 speedskating suit potentially affecting the performance of U.S. speedskaters, Under Armour (NYSE: UA  ) seems to have cleared its good name today, with the stock up 5% on the news. The suits were developed in participation with Lockheed Martin, and with new evidence coming to light that it may have been the training regimen that affected performance rather than the suits themselves, the U.S. Speedskating Association has renewed its contract with Under Armour. This was the news that the market responded to. In the lead story from Friday's Investor Beat, host Chris Hill and Motley Fool analyst Jason Moser look into Under Armour's speedskating suit incident, and examine the issue from both sides.

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  • Report this Comment On February 21, 2014, at 8:35 PM, Bilejones wrote:

    So I first started to look at UA because of the Fool recc.

    I looked at my 12 year old boy and was astonished at how much of it he'd accumulated (from underwear to back-packs) was more astonished at the quality and even more astonished at the price. It's the uniform of choice for his soccer team, prized by his friends and was the only line of clothing not having a sale at my local Dick's pre-Christmas efforts.

    I was happy to see that the sniveling losers of the US speedskating team were forced to come clean.

    There does seem to be something wrong if we're raising a generation of boys who prefer designer underwear, when I was 12 I was lucky to not get them on back to front.

  • Report this Comment On February 23, 2014, at 8:56 AM, penikajt wrote:


    or to get hand me downs! Listen to your son. I only wish I had kept NKE when my 10 year old said I should buy it. He's now 27 and, as they say, the rest is history.

    I own UA because of its penetration in the youth market. It is also really beginning to take off with women. I now pay a lot of attention to what people are wearing and will not repeat my NKE mistake again. I'll make others, but not that one!

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Chris Hill

Full-time host of the Motley Fool Money radio show, MarketFoolery podcast, and other things. Part-time connoisseur of movies, basketball & fine bourbon.

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