3 Consumer Stocks Likely to Be Next Week's Big Movers

Find out who these three well-known companies are, and why they're primed for huge swings.

Feb 22, 2014 at 8:00AM

The fun thing about consumer stocks is that they represent pieces of the companies that almost every American has heard of. You don't need to be an industry specialist or a market guru to know what companies like Best Buy (NYSE:BBY), J.C. Penney (NYSE:JCP) or SodaStream (NASDAQ:SODA) actually do to earn money.

However, if you're a shareholder in any of these three companies, there is a little bit of technical knowledge that you should beef up on -- and soon. You see, each of these three companies has a lot of investors betting against them -- or shorting their stocks. That, plus the fact that each is reporting earnings means that your shares could be making huge moves in the upcoming week.

Read below to better understand why this is happening, and what you should really pay attention to when earnings come out.


% of Shares Short


Expected Revenue (Millions)

Expected EPS






J.C. Penney





Best Buy





Sources: Finviz.com, E*Trade.

Screen Shot


This maker of at-home carbonated beverages has always been on short-sellers list. Many believe that SodaStream is both a fad and a company without any sustainable competitive advantages. Those convictions were only reinforced earlier this year, when Coca-Cola (NYSE: KO) announced that it will buy a significant stake in Green Mountain Coffee Roasters (NASDAQ: GMCR), starting a 10-year deal to work together on Green Mountain's cold brewer, and offer licensing partnerships.

The company, however, has continued to show strong revenue growth. SodaStream's guidance will play heavily in determining how the stock performs following earnings, and investors should pay close attention to what might be said on the conference call regarding the Coke-Green Mountain partnership.

However that plays out, there's no way to know what effect -- if any -- the competition could have on SodaStream sales, and investors would be wise to keep their eyes on the long-term horizon before making any buy/sell decisions.

Best Buy
Shareholders in this company saw their stake skyrocket last year, with shares up more than 250% in 2013. But was that rally caused by improvements in the underlying business, or simply investor optimism?

Indeed, although there were some positive developments coming out of Best Buy's camp last year, the bulk of the stock's ascendance was due to improved investor optimism. That's shone through so far this year, as shares have fallen by almost 40% in just seven weeks.

The holiday quarter is incredibly important for Best Buy, but the company has already announced that comparable-store sales slipped during that time. While online sales appear to have been a bright spot, if the company fails to meet expectations, it could be a rough ride for shareholders post-earnings.

Screen Shot


J.C. Penney
Finally we have J.C. Penney, the longtime consumer stock that is trying mightily to reverse its fortunes. The past two years have been volatile, to say the least, for the company.

During 2012, holiday quarter comparable-store sales fell by more than 30%. That's unheard of! Since then, they've stabilized, albeit with a meager 2% jump. And in between then and now, the company fired former CEO Myron Ullman, hired Apple exec Ron Johnson, fired Johnson, and then rehired Ullman.

Though it will be important for investors to see whether J.C. Penney can meet expectations, an even more important thing to watch is how much cash the company burned through last quarter, and how much it has left on hand. It could be in danger of declaring bankruptcy if liquidity becomes an issue.

There are better ways to invest in consumer stocks
If you're looking for consumer stocks that are reliable, and represent companies about to dominant their industires, take a look at The Motley Fool's special free report: "The Death of Wal-Mart: The Real Cash Kings Changing the Face of Retail."

I own one of these two stocks already, and it makes up a whopping 11% of my real-life holdings. In the report, you'll see how these two cash kings are able to consistently outperform and how they're planning to ride the waves of retail's changing tide. You can access it by clicking here.

Brian Stoffel has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Green Mountain Coffee Roasters, and SodaStream and owns shares of Coca-Cola and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at www.fool.com/podcasts.

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to www.fool.com/podcasts, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers