The Muppets Sign on as Lipton Pitch-Puppets

The Muppets will help Lipton formally unveil its new "Be More Tea" campaign at the March 2 Oscars, helping position tea as relief for a "stressed out world."

Feb 27, 2014 at 8:06AM

Are you ready to "Be More Tea"?

With what it hopes will be Super Bowl-style fanfare, the Muppets will help Unilever (NYSE:UN) formally launch its "Be More Tea" Lipton campaign at the March 2 Oscars, featuring perennial favorite feel-good guy, Kermit. The campaign will feature a range of Lipton's products, including the premade, flavored varieties distributed by PepsiCo (NYSE:PEP).

 "Be More Tea" positions tea as the go-to beverage for relief from a stressed-out world. The Muppets (who will release their next movie, "Muppets Most Wanted" on March 21) are led by the puppet crew's traditional voice of reason and Zen-like calm, Kermit.

Images

Photo Credit: Casey Rodgers/Invision for Lipton/AP Images

In the just-released promo, (see below for a sneak peak), Kermit bounces through a busy cityscape with Animal clones everywhere before unwinding with a hot cup of tea. "In a world filled with high-stress wild-in-the-street types like Animal, you have to take time to enjoy life and 'Be More Tea,'" said Kermit in the official press release.

Tea on the rise

Tea as a category is already one of the hottest beverage trends around the globe, as it fits nicely into a number of important preferences driving consumers. Analysts describe some of these key drivers as:

1. Natural ingredients

2. Functional and health benefits

3. Simpler pleasures

4. Variety of taste experiences

5. Sustainable growing practices

Lipton has built a strong message around its natural ingredients and sustainable practices, and the purported health benefits of green tea have helped raise the drink to top-of-mind status among consumers as something that is good for you.

With "Be More Tea," Lipton hopes to also raise awareness about tea's potential to be a "simpler pleasure" – a nice balance to a market flooded with power and energy drinks.

While traditional carbonated beverages with sugar, artificial sweeteners, and other difficult-to-pronounce ingredients are on the decline, tea has slowly crept into an ever-appreciated position in consumer choice.

Unilever plans to spend over $40 million this year to promote its teas and elevate the beverage even further in the minds of consumers, according to Advertising Age. The ad campaign may also help Lipton maintain dominance in the category over competitors Snapple, Nestlé's Nestea (NASDAQOTH:NSRGY), and Coca-Cola's (NYSE:KO) Fuze.

The power of the Muppets

In a world of influencer advertising, it's hard to argue with the power of having the Muppets on board. The appeal covers all age groups, with a steady stream of new movies ensuring fresh generations of Muppet-lovers.

The Muppets add an undeniable feel-good vibe with a not-too-sugary, wholesome image – a perfect fit for "Be More Tea."

The next step for you
Want to profit on business analysis like this? The key for your future is to turn business insights into portfolio gold through smart and steady investing ... starting right now. Those who wait on the sidelines are missing out on huge gains and putting their financial futures in jeopardy. The Motley Fool is offering a new special report, an essential guide to investing, which includes access to top stocks to buy now. Click here to get your copy today -- it's absolutely free.

Beth Nichols has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola and PepsiCo. The Motley Fool owns shares of Coca-Cola and PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at www.fool.com/podcasts.

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to www.fool.com/podcasts, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.

 


Compare Brokers