Taco Bell Will Soon Serve Breakfast Nationwide. And It Will Be Awesome.

Taco Bell announced on Monday that it will roll out its complete breakfast menu to all U.S. locations by March 27. If the reaction to the news is any indication, this could be an epic win for the popular Mexican-themed chain.

Feb 28, 2014 at 4:32PM

G

Somewhere in heaven, an angel just got her wings.

On Monday, Taco Bell announced that it will begin serving breakfast at its locations across the country by March 27. Until now, the increasingly popular menu has been served at approximately 800 of the Mexican-themed fast-food restaurants. The list will now expand to all 5,500 outlets.

"Taco Bell Breakfast comes as a change to the traditional quick service restaurant breakfast routine, bringing the brand's distinctive approach to a crowded breakfast sandwich market," the company's press release said. "Taco Bell will not just deliver but will bring a little más to morning time, offering consumers a break from the usual."

The menu will include a number of highly sought-after items, reviews of which are making the rounds on social media. "I compare guys who ask me out to Taco Bell," @HiJessicaLu posted on Twitter. "100% of the time, they're not better..." And @DILLONFRANCIS posted that "I've had everything on the @TacoBell breakfast menu and I strongly suggest you do too!!! Waffle taco for the win soooooo hard!!!"

I trust you get the point.

The most widely discussed item is the Waffle Taco, which the company describes as a "warm waffle wrapped around a hearty sausage patty or flavorful bacon, with fluffy scrambled eggs and cheese, and served with a side of sweet syrup." Other additions include the A.M. Crunchwrap, Cinnabon Delights, Breakfast Burritos, hash browns, and the A.M. Grilled Taco (click here for a link to the entire menu).

"Fans already like to come to Taco Bell for lunch and dinner, and they share with us their love of late night," said Taco Bell President Brian Niccol in the press release. "Now they're not just asking, but telling us they want Taco Bell Breakfast."

The move adds Taco Bell's name to a growing list of quick-service restaurants that cater to early morning eaters. While McDonald's is the 800-pound gorilla in the space, other chains including Burger King and Jack in the Box have staked their positions in the all-important breakfast market. Most recently, Starbucks doubled down on its morning offerings by acquiring La Boulange, a San Francisco-based bakery that will soon provide the baked goods for all of the coffee slinger's U.S. locations.

The big question, at least for Taco Bell, will be when -- notably, not if -- Chipotle will add its name to this increasingly competitive field. According to the Huffington Post, the Denver-based burrito chain has steadfastly denied that it's contemplating such a move. Yet, it recently started serving coffee at a handful of locations, and at least two airport locations already serve breakfast burritos. However, the company dismisses the importance of the latter by saying,"The airport locations give us a chance to test these things because terms of those leases require that we are open in the morning (earlier than our normal hours)."

But despite this potential threat, there's little doubt that Taco Bell has given itself yet another opportunity to resonate with its customers and, for that matter, shareholders in parent company Yum! Brands. Will its breakfast menu be a smashing success along the lines of the Doritos Locos taco? That's asking a lot. But even if it's half as popular, this will be a big win for Taco Bell.

Are you looking to make a fortune from stocks?
One of the dirty secrets that few finance professionals will openly admit is the fact that dividend stocks as a group handily outperform their non-dividend paying brethren. The reasons for this are too numerous to list here, but you can rest assured that it's true. However, knowing this is only half the battle. The other half is identifying which dividend stocks in particular are the best. With this in mind, our top analysts put together a free list of nine high-yielding stocks that should be in every income investor's portfolio. To learn the identity of these stocks instantly and for free, all you have to do is click here now.

John Maxfield has no position in any stocks mentioned. The Motley Fool recommends Burger King Worldwide, Chipotle Mexican Grill, McDonald's, and Starbucks. The Motley Fool owns shares of Chipotle Mexican Grill, McDonald's, and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

1 Key Step to Get Rich

Our mission at The Motley Fool is to help the world invest better. Whether that’s helping people overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we can help.

Feb 1, 2016 at 4:54PM

To be perfectly clear, this is not a get-rich action that my Foolish colleagues and I came up with. But we wouldn't argue with the approach.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich" rated The Motley Fool as the #1 place online to get smarter about investing.

"The Motley Fool aims to build a strong investment community, which it does by providing a variety of resources: the website, books, a newspaper column, a radio [show], and [newsletters]," wrote (the clearly insightful and talented) money reporter Kathleen Elkins. "This site has something for every type of investor, from basic lessons for beginners to investing commentary on mutual funds, stock sectors, and value for the more advanced."

Our mission at The Motley Fool is to help the world invest better, so it's nice to receive that kind of recognition. It lets us know we're doing our job.

Whether that's helping the entirely uninitiated overcome their fear of stocks all the way to offering clear and successful guidance on complicated-sounding options trades, we want to provide our readers with a boost to the next step on their journey to financial independence.

Articles and beyond

As Business Insider wrote, there are a number of resources available from the Fool for investors of all levels and styles.

In addition to the dozens of free articles we publish every day on our website, I want to highlight two must-see spots in your tour of fool.com.

For the beginning investor

Investing can seem like a Big Deal to those who have yet to buy their first stock. Many investment professionals try to infuse the conversation with jargon in order to deter individual investors from tackling it on their own (and to justify their often sky-high fees).

But the individual investor can beat the market. The real secret to investing is that it doesn't take tons of money, endless hours, or super-secret formulas that only experts possess.

That's why we created a best-selling guide that walks investors-to-be through everything they need to know to get started. And because we're so dedicated to our mission, we've made that available for free.

If you're just starting out (or want to help out someone who is), go to www.fool.com/beginners, drop in your email address, and you'll be able to instantly access the quick-read guide ... for free.

For the listener

Whether it's on the stationary exercise bike or during my daily commute, I spend a lot of time going nowhere. But I've found a way to make that time benefit me.

The Motley Fool offers five podcasts that I refer to as "binge-worthy financial information."

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. It's also featured on several dozen radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable ... and I don't say that simply because the hosts all sit within a Nerf-gun shot of my desk. Rule Breaker Investing and Answers contain timeless advice, so you might want to go back to the beginning with those. The other three take their cues from the market, so you'll want to listen to the most recent first. All are available at www.fool.com/podcasts.

But wait, there's more

The book and the podcasts – both free ... both awesome – also come with an ongoing benefit. If you download the book, or if you enter your email address in the magical box at the podcasts page, you'll get ongoing market coverage sent straight to your inbox.

Investor Insights is valuable and enjoyable coverage of everything from macroeconomic events to investing strategies to our analyst's travels around the world to find the next big thing. Also free.

Get the book. Listen to a podcast. Sign up for Investor Insights. I'm not saying that any of those things will make you rich ... but Business Insider seems to think so.


Compare Brokers