BlackBerry's Comeback Continues With This Recent Move

It's been a fantastic run for resurgent Canadian smartphone maker BlackBerry (NASDAQ: BBRY  ) -- so much so that BlackBerry's shares have rallied more than 100% from their lows several months ago. Although by no means out of the woods yet, BlackBerry has bought itself some time by convincing investors that its turnaround efforts are indeed bearing fruit.

And in keeping with this comeback storyline, BlackBerry recently announced another move that should help its rebound gain further traction.

BlackBerry back from the brink
Although still in the early innings, it's hard to overstate the quality of the job BlackBerry's new CEO, John Chen, has done in righting the ship at the embattled Canadian smartphone marker.

Under Chen's leadership, BlackBerry has outsourced its hardware manufacturing, which alone should help save BlackBerry from needing to further deal with the inventory issues that resulted in billions of dollars in writedowns under past management. Furthermore, Chen has also refocused BlackBerry around various software and service products in which BlackBerry already has a strong suit and stands to turn into potentially profitable franchises in the years ahead.

And recently, Chen made yet another positive move, which tech and telecom analyst Andrew Tonner discusses in the following video.

Mobile investing's best-kept secret
Want to get in on the smartphone phenomenon? Truth be told, one company sits at the crossroads of smartphone technology as we know it. It's not your typical household name, either. In fact, you've probably never even heard of it! But it stands to reap massive profits no matter who ultimately wins the smartphone war. To find out what it is, click here to access the "One Stock You Must Buy Before the iPhone-Android War Escalates Any Further."


Read/Post Comments (2) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

DocumentId: 2860608, ~/Articles/ArticleHandler.aspx, 7/28/2014 9:23:07 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 days ago Sponsored by:
DOW 16,960.57 -123.23 0.00%
S&P 500 1,978.34 -9.64 0.00%
NASD 4,449.56 0.00 0.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

7/25/2014 3:59 PM
BBRY $10.27 Down -0.11 +0.00%
BlackBerry CAPS Rating: *

Advertisement