Apple's Newest Strategy to Get In Your Car

Apple announces a new CarPlay platform, which allows iOS devices to integrate directly with cars. Will you let Apple hitch a ride?

Mar 4, 2014 at 9:30PM

With several of the biggest players in the tech world putting a lot of focus on their in-car relationships with drivers at the moment, Apple (NASDAQ:AAPL) has now announced CarPlay, its automobile ecosystem designed to integrate with the vehicle's infotainment center. Apple is pursuing a very different strategy to the one Google (NASDAQ:GOOGL) will be chasing this year with its Open Automotive Alliance, that will allow Android to power cars directly. Though some consumers may see a downside to Apple's approach of requiring an iPhone to be tethered to the system, Apple has already secured more than 15 automaker partners, compared to the four partners Google currently has in Alliance.

In this video from Tuesday's Tech Teardown, host Erin Kennedy and Motley Fool tech and telecom bureau chief Evan Niu discuss the two different strategies, as well as some unexpected winners and losers from Apple's new ecosystem. Popular music streaming app Pandora (NYSE:P) was surprisingly excluded from Apple's list of supported apps, and perhaps even more surprisingly, if CarPlay is a success, beleaguered smartphone maker BlackBerry (NASDAQ:BBRY) may stand to be a hidden winner.

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Erin Kennedy owns shares of Apple. Evan Niu, CFA owns shares of Apple. The Motley Fool recommends Apple, Google, and Pandora Media. The Motley Fool owns shares of Apple, Google, and Pandora Media. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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