Apple's Newest Strategy to Get In Your Car

With several of the biggest players in the tech world putting a lot of focus on their in-car relationships with drivers at the moment, Apple (NASDAQ: AAPL  ) has now announced CarPlay, its automobile ecosystem designed to integrate with the vehicle's infotainment center. Apple is pursuing a very different strategy to the one Google (NASDAQ: GOOGL  ) will be chasing this year with its Open Automotive Alliance, that will allow Android to power cars directly. Though some consumers may see a downside to Apple's approach of requiring an iPhone to be tethered to the system, Apple has already secured more than 15 automaker partners, compared to the four partners Google currently has in Alliance.

In this video from Tuesday's Tech Teardown, host Erin Kennedy and Motley Fool tech and telecom bureau chief Evan Niu discuss the two different strategies, as well as some unexpected winners and losers from Apple's new ecosystem. Popular music streaming app Pandora (NYSE: P  ) was surprisingly excluded from Apple's list of supported apps, and perhaps even more surprisingly, if CarPlay is a success, beleaguered smartphone maker BlackBerry (NASDAQ: BBRY  ) may stand to be a hidden winner.

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