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Ask a Fool: What Is Your Take on the Weather?

In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "What is your Foolish take on this year's weather?"

The weather can certainly affect some companies more adversely than others. Restaurants and retail can witness slower traffic. But other companies that are geared toward meeting their customers or members on their own terms can do well in tough times. Either way, while the weather can play out on any given company in the short term, it should never come into play for a long-term investor's thesis; there's simply no way to predict what the weather will do over the course of the next five years or more. In fact, oftentimes, while weather can send a stock's price down in the short run, long-term investors can see this as a window of opportunity, as long as the fundamentals of the business are still intact.

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  • Report this Comment On March 05, 2014, at 1:28 PM, alexf wrote:

    I am not convinced. So people don't go out to restaurants in bad weather.

    NYC, Boston and Chicago had bad weather.Los Angeles, San Francisco, Seattle, Dallas, Houston and Miami did not. To the media, these big cities do not count. Why? Bad news sells.

    When the weather is cold, people spend more time warm inside at the mall. When the weather is hot, people spend time in ac at the mall. People shop at the mall.

    I think the media is making too much about this. A good excuse for poor sales for Ford it may be, but only counts if NYC is the big portion of their sales (which it isn't). I saw Ford dealers in Miami and they were selling just fine this winter. I am sure LA or Houston can say the same

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Jason Moser

Jason A. Moser is an analyst for Motley Fool One. He finds stocks that make money and tells the world about them. He's also won a Buzzy. And an Awessie.

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