Thanks to DISH and Disney, the TV Business Isn't Changing Anytime Soon

A legal settlement between the two just made skipping ads a lot harder.

Mar 5, 2014 at 9:30PM

Skipping ads just got harder for DISH Network (NASDAQ:DISH) customers. In a legal settlement finalized earlier this week, the satellite supplier agreed to limit features of its Hopper device for skipping ads while recording live TV broadcast via any of Walt Disney's (NYSE:DIS) various networks. Fool contributor Tim Beyers explains the implications for the TV business in the following video.

Specifically, DISH said it will alter Hopper in such a way that users won't be able to skip ads for the first three days after live broadcast. Why? Because networks tend to sell ads against "live+3" ratings, including views of recorded shows.

Hopper's ad-skipping technology reduces the relevancy of such ratings, forcing marketers to consider other options. A bad outcome not only for Disney but also any broadcaster that depends on commercial interruptions for earning meaningful revenue. That the House of Mouse took DISH to court over Hopper is hardly surprising.

In fact, according to The Hollywood Reporter, the two companies had spent months negotiating a new retransmission deal for Disney's lineup, including ABC and ESPN. Tim says it's likely other networks will ask DISH for similar concessions.

For its part in the deal, DISH gets access to on-demand Disney programming in-home and on mobile devices. The two companies also said they plan to cooperate on developing new advertising models. Perhaps, Tim says. For now, the deal all but guarantees that the traditional TV business will be sticking around for a while.

Now it's your turn to weigh in. Do you like this deal? Are would you rather the industry work together on ways to change the TV business? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

Tune in to a better financial future
Even if the TV business isn't changing now, it will soon enough. Do you know how to profit from the coming shift? There's $2.2 trillion out there to be had, and three companies are poised to benefit most. Click here for their names. Hint: They're not Netflix, Google, and Apple.

Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple, Google, Netflix, and Walt Disney at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends and owns shares of Apple, Google, Netflix, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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