Improve Your Portfolio by Adding This Watchmaker

Demand for watches is getting stronger, as proven by the Cowen Consumer Tracking Survey. Results showed that 38% of people surveyed bought a minimum of one watch during the last year. In fact, it brought some interesting facts into the limelight. For instance, out of the people who wear watches, 29% of them have at least three watches for regular use. Hence, it is clear that the watch industry is having a gala time and so are retailers.

One of the leading watch retailers benefiting from this uptrend is Fossil (NASDAQ: FOSL  ) , which recently posted great fourth-quarter numbers, sending its stock price north.

Into the numbers
Revenue surged to approximately $1.1 billion, a jump of 11.4% over last year. Driving the higher revenue was rising watch and jewelry sales, which were partly offset by lower sales of leather products. Leather sales declined slightly, mainly because of fewer launches of leather products. However, customers went gaga over Fossil's innovative and fancy watches and jewelry. Its direct-to-consumer segment also performed well, with sales growing by 8.7% over last year, clocking $280 million.

Driven by higher revenue, the company's earnings increased 18% to $2.68 per share. Despite increased levels of promotions, the gross margin expanded to 57.4%. This expansion was helped by sales of higher-margin products and greater international sales.

Drivers
One of Fossil's key growth drivers is its licensing to Michael Kors Holdings (NYSE: KORS  ) . It manufactures watches for Kors, which has been witnessing strong growth. Demand for Michael Kors' products has been surging, resulting in great performance by the luxury retailer. This, in turn, is driving Fossil's revenue north.

For example, Kors recently reported quarter was a blockbuster one, as the top and bottom lines jumped 59% and 77%, respectively. In fact, Kors crossed $1 billion in sales for the first time. This growth in sales is helping Fossil to increase its revenue. Moreover, Kors' bright outlook gives investors reason to believe in this watchmaker.

Another reason why Fossil's revenue increased was the 18 new stores added during the quarter. These stores will further help the company to boost sales in the coming months.

Additionally, the Texas-based watchmaker has been actively innovating and introducing new designs to resonate with customers. In fact, its launch of the Tory Burch collection should attract more customers.

Fossil is also eyeing an expansion in key markets in order to increase its revenue further. Its expansion in China has been quite fruitful, as its business grew by 50% in the region. Moreover, extending the reach of the Skagen brand should generate additional revenue from the region.

A possible threat
Although Fossil has been able to attract customers and drive its revenue higher, it faces competition from Movado Group (NYSE: MOV  ) , marketer and distributor of fine watches. Despite being small, it registered revenue growth of 18% in its third- quarter results, clocking $189.7 million. The luxury watch retailer has been making many efforts to lure customers. For example, it has boosted its advertising efforts. Movado has been promoting its products through ads on television and in fashion magazines.

Moreover, it has been introducing new collections such as Scuderia Ferrari watches, which have been doing well. The company has also added new collections to the existing brands, such as Bold bangles to the Movado Bold range and new products to the ESQ One collection. These products attract affluent customers and might pose a threat to Fossil's sales.

However, with a five-year stock price appreciation of 863%, Fossil has been able to outperform Movado (462%). Also, Fossil's licensing to Kors has been one of the key contributors to its growth.

Final Foolish thoughts
After its solid quarter, Fossil is a good bet for the future. Its innovative designs at a price point of $85 to $255, new products such as the Tory Burch collection, and an expansion into new regions should continue to benefit the retailer. Moreover, demand for watches has been increasing, according to the Cowen Consumer Tracking Survey. Hence, this watchmaker deserves an investment.

Should you own Fossil forever?
As every savvy investor knows, Warren Buffett didn't make billions by betting on half-baked stocks. He isolated his best few ideas, bet big, and rode them to riches, hardly ever selling. You deserve the same. That's why our CEO, legendary investor Tom Gardner, has permitted us to reveal The Motley Fool's 3 Stocks to Own Forever. These picks are free today! Just click here now to uncover the three companies we love. 

 


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2871760, ~/Articles/ArticleHandler.aspx, 9/2/2014 5:42:41 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement