Amazon Inc. Announces Increase in Prime Membership Fee

After months of speculation, Amazon announced today it would be raising the price of its Prime Membership from $79 to $99.

Mar 13, 2014 at 11:18AM

Today Amazon (NASDAQ:AMZN) announced it will be increasing the price of its Prime Membership service from $79 to $99 for its current members when their renewal date is reached this year.

This will be the first price increase in the beloved service since it was introduced in 2005. Amazon highlighted in its email to customers that when the free two-day shipping service was first announced, the number of eligible items to be shipped for free has grown from 1 million to 20 million.

In addition, the company highlighted in its announcement the service has also grown to include the Amazon Prime Instant Video service, which now allows for the free streaming of television episodes and movies numbering more than 40,000, and its Kindle Owners' Lending Library includes access to more than half a million books which are eligible to be borrowed.

Amazon noted it will also be increasing the discounted price of its Amazon Student membership, which allows college students free prime service for six months, and will now charge $49 per year versus the previous $39 per year. The company allows students to keep the membership for four years, or their graduation date, whichever comes first.

The company noted it will begin rolling out the increased renewal prices to Amazon Prime members in a little over one month. Members whose Prime service renews before April 17, 2014 will be charged $79 annual fee, and those whose membership is eligible for renewal after the 17th will see the new $99 price increase.

Patrick Morris owns shares of The Motley Fool recommends The Motley Fool owns shares of Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

©1995-2014 The Motley Fool. All rights reserved. | Privacy/Legal Information

Compare Brokers