How Google Plans to Overcome What Could Be Its Greatest Risk

Tech giant Google faces a key risk with an equally impressive solution.

Mar 16, 2014 at 3:15PM

As far as tech companies go, search giant Google (NASDAQ:GOOGL) is without question one of the most powerful and technologically sophisticated players in the world.

However, even a company as seemingly limitless as Google faces the occasional game-changing risk that it must overcome. And interestingly enough, it appears Google might have helped to actually create one such risk for itself. But in typical Google fashion, it appears to also have found a solution to this serious threat by leaning on its own technological chops.

Solving its own problems
Financially speaking, Google search advertising remains the lifeblood for Google's entire sprawling technology empire. 

However, as Google's Android helps fuel the mobile revolution and people's computing shifts to smartphones and tablets, the app ecosystem Google helped create is now also posing a material threat to Google's own search business. 

How's that?

As people increasingly use smartphones, their information consumption has shifted decidedly away from Internet browsers and toward apps. The key implication is that users now could have a decreased use case for Google's own search engine and the advertisements it serves. However, as tech and telecom analyst Andrew Tonner discusses in the following video, Google is fast at work in creating its own impressive solution to this rising problem.

Investing in tech's next trillion-dollar revolution
Every investor wants to get in on revolutionary ideas before they hit it big -- like buying PC maker Dell in the late 1980s, before the consumer computing boom, or purchasing stock in e-commerce pioneer in the late 1990s, when it was nothing more than an upstart online bookstore. The problem is, most investors don't understand the key to investing in hypergrowth markets. The real trick is to find a small-cap "pure play" and then watch as it grows in explosive fashion within its industry. Our expert team of equity analysts has identified one stock that's poised to produce rocket-ship returns with the next $14.4 trillion industry. Click here to get the full story in this eye-opening report.

Andrew Tonner has no position in any stocks mentioned. The Motley Fool recommends, Facebook, Google, and Twitter and owns shares of, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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