The Future of Drones Goes Way Beyond Amazon

Original Image Source: Surian Soosay, Flickr

Drones are suddenly everywhere you look, like some science fiction movie come to life. Just a few days ago, we saw footage of a drone tasing a guy at the South by Southwest music festival, and another drone shot aerial footage of this week's tragic building collapse in Harlem. If things continue on their current trajectory, drones will soon be delivering your Amazon (NASDAQ: AMZN  ) packages and Domino's pizza. By turns creepy and exciting, drones are about to change our lives considerably, and Amazon won't be the only one driving that train.

You might think I'm exaggerating a bit, but all you have to do is follow the money. In 2013, some of the major drone manufacturers, including Boeing (NYSE: BA  ) , collectively shelled out almost $26 million to a lobbying group called the Association for Unmanned Vehicle Systems International, which promotes further legalization and advancement of drones and robots. Boeing is practically salivating at the market potential, with good reason.

Drones have gotten plenty of bad press recently, and much of it is warranted. As a society, we need to consider the serious implications that arise from sending a machine to do our bidding, particularly in the context of war or conflict. However, let's also look at a few ways in which drones could help to solve some sticky problems of modern life.

Drones going postal

Source: Frankhöffner, Wikimedia Commons

If you've heard about drones in the civilian world at all, you've probably heard about them delivering packages, beer, or pizza. Amazon made a big splash when the company announced its desire to use drones to deliver customers' packages, although that dream won't become a reality anytime soon. Our government is still muddling through how to regulate drones, and until that framework is in place, companies can't just start using them at any sort of scale. Still, Amazon's Prime Air plan, which would use drones to put products in consumers' hands within 30 minutes of a purchase, sure has a dazzle factor. But that's just the tip of the iceberg...

Connecting 5 billion people to the world wide web
This month, we learned that Facebook (NASDAQ: FB  ) plans to buy a drone production company, with the goal of using solar-powered drones to provide access to the Internet in remote corners of the world. It's part of Mark Zuckerberg's aim for Facebook and other tech giants to bring the massive benefits of modern communication technology to the world's 5 billion people who currently lack connectivity. Because what could be more altruistic then giving poor kids the chance to look at pictures of your lunch on, well, Facebook?

My cynicism aside, increasing global access to modern communication can help make life better for a lot of people. It's just that if Facebook's drones provide that access, it's only the first step. Users don't benefit much if they don't have a connected device, or don't know how to use a browser, or don't have access to e-commerce (many of these folks are also unbanked). Heaven forbid, they might not know how to access Facebook.

Blasting China's Airpocalypse
China has hatched a fascinating and ambitious plan for drones to help mitigate one of the country's more pernicious problems. Many Chinese cities have been suffocating recently under what people are calling an "Airpocalypse": smog from coal-fired power plants and vehicles that blankets urban areas with toxic air. While the Chinese government is taking steps to prevent such smog in the first place, it recently announced plans to use drones to clean up the air.

Later this month, China will test out its new drones to see if they are effective in combatting smog. The drones will spray a chemical into the air that freezes pollutants and causes them to fall to the ground. Presumably, someone would clean up the smog-chunks all over the city afterwards. If successful, the Chinese government may get more drones and deploy them in multiple cities.

Farmer Drone

Source: Txema1, Wikimedia Commons

All of that other stuff is exciting, but the greatest commercial potential for drones may be in an agricultural setting. Drones are perfectly suited to monitor large farms, apply fertilizer and water at the lowest possible levels for optimal plant growth, pollinate trees, and plant and harvest crops. They have the potential to change the face of modern farming.

The implications are vast.

  • Drone substitution could displace low-wage farm workers, eliminating a source of income for a vulnerable population.
  • Using drones to apply fertilizers with precision would likely reduce the amount of fertilizer that farmers used. This would be great news for the environment, but bad news for fertilizer manufacturers.
  • As a legislative framework emerges, drones could come to be classified as an agricultural equipment alternative. If that were to happen, then agricultural equipment manufacturers could find themselves competing with giants like Boeing, which would be a new playing field indeed.

None of this is going to happen tomorrow, but it is just around the corner. The Federal Aviation Administration is supposed to put out some rules for commercial drone use in 2015. Amazon and Boeing are lobbying themselves blue in the face to make sure those rules work in their favor. As with so many technological developments, the brave new world of drones is full of risk and opportunity. I just hope they make one that does dishes.

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  • Report this Comment On March 17, 2014, at 12:01 PM, FREDandLISA wrote:

    You left out one "vast" implication in the farming arena. The fuel costs would also be vast. Just as rail transportation is significantly more fuel efficient than truck transport in ton miles, hauling fertilizer or water into the air rather than deploying from a ground mechanism would also require significantly more energy. So much for thinking green.

  • Report this Comment On March 17, 2014, at 3:26 PM, SurfingFriendly wrote:

    Let's face it. We want to make money. What is the takeaway on this "drone madness", if you permit me to call it that way: Hardly ever did the established companies take advantage of any mega-trend. Therefore: Let us forget Boeing (BA) and Airbus (EADSY). The company which will be among the BIG winners from this is, in my eyes: iRobot (IRBT). They will not attack the drone market directly. They will add on house hold robots, one by one... and, let me guess... in 12 years one of these robots will just simply be a flying one. :-) Maybe there are other players, but that is the only one I know.

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Sara Murphy

Sara has been writing about and analyzing companies from a sustainable investment perspective for the last 15 years. An ardent optimist, she believes that it is entirely possible for all stakeholders to benefit and profit from companies' ingenuity and innovation.

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