The Latest Apple TV Rumors

It may be a small business for Apple today, but that may change soon.

Mar 16, 2014 at 9:30AM

While the ever-active Apple (NASDAQ:AAPL) rumor mill hasn't pointed to any meaningful signs of a physical television from Apple this year, there are consistent signals that the company is planning to completely revamp its Apple TV set-top box in 2014. Apple CEO Tim Cook even said at a Feb. 28 annual shareholders meeting that it no longer considers the Apple TV business a hobby, suggesting the company plans to invest far more energy into the project form now on. What kind of changes can investors expect to be made to the Apple TV?Apple Tv Apple

Apple TV. Image source: Apple.

Camera-less no longer?
Recent camera-related job postings on Apple's website discovered by AppleInsider include the Apple TV as one of the products listed in the job description that the hired engineer could be work on. While it's possible that the list of products is standard in many job postings, some of the camera-related jobs do not include the Apple TV, suggesting that it may have been included in the list of products purposefully.

But the biggest evidence that Apple may be planning to include a camera in the Apple TV is the company's 2013 acquisition of PrimeSense, the maker of 3D sensor responsible for the motion-sensing technology in Microsoft's first-generation Kinect.

A February report from the Financial Times  said that the new Apple TV would include support for games. Including games could position a new Apple TV set-top box as a competitor to existing game consoles, expanding the device's addressable market.

An App Store?
Financial Times also said in the same report that the Apple TV will finally gain an App Store. While the company currently has third-party apps on the device, there is no store for users to choose additional apps. Further, developers are hand selected and currently have no software development kit to create their own apps. A move to include an App Store on the Apple TV would undoubtedly give the device a more prominent role in Apple's ecosystem.

Apple Tv Tmf

While we don't know exactly what features the Apple TV will include, investors can now at least be certain the company is taking the project far more seriously. No longer considered a hobby for Apple, considerable new features will undoubtedly surface.

Apple's greater commitment to Apple TV is excellent news for Apple investors. Sure, Apple TV is a small business for the company; accounting for less than 1% of Apple's revenue, according to Cook's comment at the annual shareholder meeting that the segment brought in $1 billion in revenue in 2013, the product segment likely won't be meaningfully budging Apple's financials in the short-term. But it is a fast growing business that could have a longer-term impact on the business. Apple analyst Horace Dediu estimatesthat the Apple TV business is growing at about 80%, year over year -- that's faster growth than any other Apple segment.

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Daniel Sparks owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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