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This iPhone Rumor Could Mean Big Things for This Chipmaker

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Shares of InvenSense (NYSE: INVN  ) climbed Thursday on rumors that the MEMS maker has won the design in the Apple (NASDAQ: AAPL  ) iPhone 6. This would be the third time in three generations of iPhones that Apple switched suppliers after the company tapped Bosch over STMicroelectronics (NYSE: STM  ) for the accelerometer in the iPhone 5s (STMicroelectronics still won the gyroscope).

While it's still a rumor, InvenSense has long been expected to find its way into Apple's products. Regardless of whether the rumor proves true, InvenSense offers an excellent growth opportunity. On the company's third quarter conference call, CFO Alan Krock said (emphasis mine): "in our fiscal 2015, we are well positioned to enjoy a year-over-year rate of [revenue] growth similar to the past 2 fiscal periods of between 25% to 35%. This outlook opportunity excludes potential market share gains or losses."

If InvenSense does win the design in the iPhone 6, it could mean quite an increase in revenue for fiscal 2015.

The iPhone rumor ... again
Note, this isn't the first-time InvenSense was rumored to have won the iPhone design. Last May, Pacific Crest Securities analyst John Vinh released a note indicating his expectation that InvenSense would supply new iPhone models. Shares of InvenSense climbed nearly 5% that day.

Nonetheless, the rumor can't be ignored with a company the size of Apple at the helm. Digitimes reports Foxconn, Apple's manufacturing partner, is expecting to land orders of 90 million units for the iPhone six this year. Overall, the company expects Apple's smartphone shipments to rise 23% in 2014 compared to 13% last year.

To put that in perspective, Samsung shipped about 314 million smartphones last year. InvenSense claims that it took about 50% of Samsung's design wins -- about 157 million units. Additionally, Samsung accounts for about one-third of InvenSense's total revenue. So, if the iPhone rumors prove true, InvenSense could boost its revenue by another 20%.

The question is: how likely the rumors are true this time around? Considering, InvenSense's progress in the last year -- particularly in its ability to capture high-end Samsung devices -- I'd say the rumor is more likely than the last time around.

Which designs can InvenSense win?
Last year, Bosch took the accelerometer socket from STMicroelectronics but it held onto the gyroscope. Apple may try to cut down on costs and boost battery by transitioning to a 6-axis integrated gyroscope and accelerometer chip as many Android OEMs have done. All three manufacturers produce such chips.

If Apple does decide to transition, it's not clear that InvenSense has any advantage over the competition. With Android OEMs, InvenSense is able to win designs because its chips are tightly integrated with the Android OS. Its MPU-6515 is specially designed for Android KitKat and is essentially plug-and-play for OEMs.

Still, InvenSense is doing extremely well with its 6-axis sensors. Last quarter, 6-axis units accounted for 65% of shipments. That's up from less than 50% a year earlier. ST, comparatively, is less high on 6-axis sensors as it only mentions the chips once in its 10-K as a reference to its Samsung Galaxy S4 design win.

Barring the transition, InvenSense could take either the 3-axis gyroscope, 3-axis accelerometer, or both.

A loss of the gyroscope socket in the iPhone for STMicroelectronics could result in further revenue declines in 2014 for ST. The company was affected by losing the accelerometer, as revenue fell 4.8% in 2013. Analysts expect another slight decline in 2014 before the company returns to growth in 2015.

There's one additional socket that InvenSense could win on the iPhone -- an OIS gyroscope. The burgeoning technology is used to improve smartphone camera's by stabilizing the image using a gyroscope. Samsung neglected to use the technology in the Galaxy S5, but Apple may decide to integrate it into the iPhone 6. If it does, InvenSense is a clear choice.

Just a rumor, still a buy
Remember, this is just a rumor. If it were confirmed, InvenSense shares would be climbing much higher. InvenSense's leading edge position in motion sensing chips for smartphones and wearables makes it a great growth company. It should continue winning designs at Chinese OEMs, and expects to increase its share of Samsung design wins to 70% in the future.

If the company can leverage its fantastic performance, from Android devices to an iPhone design win, that's just icing on the cake.

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Read/Post Comments (5) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 17, 2014, at 2:02 PM, somethingnew wrote:

    This is the problem I have with Invn..It's a bit of a "might be, could be, should be" stock. It seems like there are a lot of things that have to go right in order for it to be a really big winner at today's price. I have it on my watch list but I would like to see it clear at least one of these potential HUGE headwinds. I don't mind paying a premium for the stock either if it does. The premium is worth the peace of mind for me.

  • Report this Comment On March 17, 2014, at 3:13 PM, adamlevy wrote:

    Please note this article was written (but not published) before Needham's note that it doesn't expect InvenSense to win an OIS design in the iPhone 6.

    @somethingnew That's a good point. It's really about risk/reward. Someone taking on more risk -- i.e. these things don't all come to fruition -- gets a better price.

  • Report this Comment On March 17, 2014, at 8:22 PM, mistacy wrote:

    Smart investing:


    INVN has obviously a lot for itself.

    Not sure about it? (Nothing is for sure anyway)

    Simply allocate a small portion of your portfolio.

    I did not long ago.

    I am up 12%.

    You are willing to wait to pay more?

    As an investor, how does that make sense.

  • Report this Comment On March 19, 2014, at 10:48 PM, somethingnew wrote:

    @mistacy For me, it makes sense to wait but for someone else it may make more sense to buy in at the current price. I realize I may miss out on some profits by waiting. Right now though for me it makes sense because it's about getting a good night's sleep and for my risk level I just don't think I can handle it, even buying just a small amount of shares -even though the company is profitable, it's a tad more speculative than I'd like. I'm glad you're doing well and I hope this turns out to be a great investment for you.

  • Report this Comment On March 24, 2014, at 4:34 AM, ehabdurzi wrote:

    by the time some of you wait to get in it'll already be too late.

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Adam Levy

Adam has been writing for The Motley Fool since 2012 covering consumer goods and technology companies. He spends about as much time thinking about Facebook and Twitter's businesses as he does using their products. For some lighthearted stock commentary and occasional St. Louis Cardinal mania

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Related Tickers

8/28/2015 4:06 PM
INVN $10.06 Up +0.16 +1.62%
InvenSense CAPS Rating: *****
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Apple CAPS Rating: ****
STM $7.32 Down -0.03 -0.41%
STMicroelectronics… CAPS Rating: ****