Another brand study just ranked Apple (NASDAQ:AAPL) at the top. Brand identity firm Brand Finance valued Apple's brand at $104.7 billion. Google came in second with a brand value of $68.2 billion.

There's no question that Apple's brand is a powerful asset for the company. But Fool contributor Daniel Sparks thinks that the market may not fully appreciate the value of this asset. Not only does an intangible asset stemming from brand power provide value today, but it also plays a major role in keeping Apple's customers coming back and continuing to pay premium prices for its products, providing value for tomorrow. In other words, Apple's brand plays a key role in making Apple's business sustainable.

But is this intangible asset fully priced into Apple stock? Daniel takes a closer look in the video below.

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Daniel Sparks owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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