Another brand study just ranked Apple (AAPL -0.19%) at the top. Brand identity firm Brand Finance valued Apple's brand at $104.7 billion. Google came in second with a brand value of $68.2 billion.
There's no question that Apple's brand is a powerful asset for the company. But Fool contributor Daniel Sparks thinks that the market may not fully appreciate the value of this asset. Not only does an intangible asset stemming from brand power provide value today, but it also plays a major role in keeping Apple's customers coming back and continuing to pay premium prices for its products, providing value for tomorrow. In other words, Apple's brand plays a key role in making Apple's business sustainable.
But is this intangible asset fully priced into Apple stock? Daniel takes a closer look in the video below.
If you're interested in getting exclusive, unfiltered access to Motley Fool co-founder and CEO Tom Gardner's personal "Everlasting Portfolio" of stock picks -- a portfolio that's outperformed a stunning 99.6% of similar mutual funds during the past 12 months -- you're in luck. For a limited time only, Tom is inviting new members to apply for "early acceptance" into The Motley Fool's crown-jewel service -- Motley Fool ONE. If you're accepted, you'll be invited to test-drive Motley Fool ONE with zero risk or obligation for an entire 365 days. Simply click here to apply now... time is running out!
