Will More Expensive Pandora Internet Radio Subscriptions Hurt the Stock?

Pandora Media (NYSE: P  ) isn't any more immune to growing pains than other businesses in its sector. As such, it shouldn't be surprising to see the company boosting prices on its most valuable Pandora Internet Radio subscribers to cover rising royalty payments to artists. The stock is nevertheless down nearly 4% since the news broke. Fool contributor Tim Beyers explains the implications in the following video.

Specifically, the company is ending annual subscriptions, and asking new members to pay $4.99 monthly for One, the ad-free version of Pandora Internet Radio. Existing members will be grandfathered in at $3.99, while those who've paid annually in the past will be asked to begin paying monthly when their year is up.

Can investors expect the rate changes to impact profits? Unlikely, Tim says. Premium subscribers to Pandora Internet Radio accounted for 18.7% of revenue in the most recent quarter, and that's with the segment's contribution more than doubling year over year -- from $10.3 million to $25.7 million.

Tim sees the move not so much as a reaction, but as proper planning. In a blog post, the company said that royalty rates are up 53% during the past five years and are on pace to rise another 9% in 2015. Raising prices for ad-free Pandora Internet Radio now should allow the company to avoid the fate of the airline industry, which has found it difficult to boost fares despite rising fuel costs.

If you're interested in getting exclusive, unfiltered access to Motley Fool co-founder and CEO Tom Gardner's personal "Everlasting Portfolio" of stock picks -- a portfolio that's outperformed a stunning 99.6% of similar mutual funds during the past 12 months -- you're in luck. For a limited time only, Tom is inviting new members to apply for "early acceptance" into The Motley Fool's crown-jewel service -- Motley Fool ONE. If you're accepted, you'll be invited to test-drive Motley Fool ONE with zero risk or obligation for an entire 365 days. Simply click here to apply now... time is running out!


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2885874, ~/Articles/ArticleHandler.aspx, 11/25/2014 10:12:59 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement