Hewlett-Packard Company's 3-D Printing Plans Are Meaningless for Shareholders

At Hewlett-Packard's (NYSE: HPQ  ) recent annual shareholder meeting, CEO Meg Whitman announced that the company has plans to enter the 3-D printing space and will make a formal announcement sometime in June. The tech giant hopes it can repeat the same success it's achieved in 2-D printing again with 3-D printing. Unfortunately, it likely won't matter much for shareholders, because HP is simply too big of a company in terms of revenue for 3-D printing to make a meaningful impact on overall business results.

That's not to say Hewlett-Packard won't be a threat to Startasys (NASDAQ: SSYS  ) or 3D Systems (NYSE: DDD  ) . Hewlett-Packard plans on focusing on speed and material science to create parts quicker and smoother than competitors Stratasys and 3D Systems. If successful, it could eventually become a serious threat to 3D Systems and Stratasys. However, investors should realize that it's going to take time for Hewlett-Packard to create any sort of headache for 3D Systems or Stratasys because its products will likely have to be "vetted" by the industry, and it likely won't be able to offer a wide array of material options -- at least at first.

In the following video, 3-D printing analyst Steve Heller puts it into terms why Hewlett-Packard shareholders likely won't realize much benefit, and why 3D Systems and Stratasys investors have little to worry about for the time being.

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  • Report this Comment On March 25, 2014, at 2:13 AM, Lazerator wrote:

    I think you're underestimating the size of the 3D printing business, as well as HP's capabilities to take significant market share. None of HP's individual businesses, taken alone, have a huge impact on the overall company. It's the sum of the parts that matters, and that's what's so compelling about HP....there are many parts. The revenue isn't focused on any one business. It's naive to discount HP in this business.

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Steve Heller

Covering 3-D printing at the intersection of business, investing, and what it means for the future of manufacturing. Follow me on Twitter to keep up with the ever-changing 3-D printing landscape by clicking the button below.

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