This Retailer Continues to Persevere

Despite a relative lack of diversity in its brands, Ralph Lauren is still managing to grow at healthy levels by focusing on brand strength and international markets.

Mar 24, 2014 at 3:41PM

In the competitive world of fashion retail, the strongest protection against encroaching competition is brand strength. For as long as I can remember, Ralph Lauren (NYSE:RL) has been a popular American brand among men and women. With a surprisingly diverse set of spinoff labels, the company remains an interesting and more focused growth alternative to competitors like PVH (NYSE:PVH) and VF (NYSE:VFC).


Source: Company Facebook

A tight focus
The major difference between Ralph Lauren and the competition is its direct focus on in-house brands. Ralph Lauren's brand collection includes Purple Label, Black Label, Blue Label, Ralph Lauren, Polo Ralph Lauren, Lauren by Ralph Lauren, and many others variants of designer Ralph Lauren's signature Americana-themed style.

Meanwhile, companies like PVH and VF have grown over the years mainly through aggressive acquisition. PVH's brand lineup includes popular names like Calvin Klein, Tommy Hilfiger, Van Heusen, and IZOD. VF's, which is possibly the strongest brand lineup in all of retail, includes popular outdoor brands like The North Face, Timberland, and Jansport as well as Vans, Wrangler, and Lee.

While a relative lack of brand diversity means that Ralph Lauren is overly dependent on its namesake brand, it is more focused than its two main competitors. Ralph Lauren management can keep the majority of its focus on strengthening and growing its core brands, which is easier since many of them overlap with each other.

Constant reinvention
Over the years, Ralph Lauren management has displayed a unique ability to constantly offer new additions to its product line to foster growth. It has done so without alienating its core consumer base.

President and Chief Operating Officer Jackwyn Nemerov explained, "The continued growth of our men's, women's and children's assortments, reflects Ralph's ability to consistently deliver fresh interpretations of his iconic design sensibility."

With an ability to consistently reinvent the company's signature brand for new consumers while maintaining its charm for existing customers, Ralph Lauren simply has no need to become overly diversified currently.

Solid growth
Ralph Lauren's more organic approach to growth is translating into solid revenue and earnings-per-share increases. The following is a breakdown of the company's growth projections for the next year compared to PVH and VF:

CompanyRevenue Growth 2014EPS Growth 2014
PVH 4.4% 11.4%
Ralph Lauren 8.4% 9.7%
VF 7.6% 12.1%

*PVH's fiscal year ends in January; fiscal 2105 represented above
*Ralph Lauren's fiscal year ends in March; fiscal 2015 represented above

Ralph Lauren is expected to lead both listed competitors in terms of revenue growth over the next year. However, the company's EPS growth rate of 9.7% lags those of PVH and VF.

Growth drivers
Since organic growth is Ralph Lauren's focus, the company is busy trying to expand its brands into new markets. Its international focus is on Europe and Asia.

Management feels that European markets, which account for approximately 20% of total revenue, are close to returning to the strength they were at prior to the financial crisis. Nemerov explained, "We are pleased the region's economic climate has stabilized to a point where we feel more confident about returning to our pre-recession trajectory."

In Greater China, management is busy expanding the company's distribution points. In the fall, Ralph Lauren will open a 20,000 square foot flagship store in a wealthy part of Hong Kong. This should expedite the already positive feedback Ralph Lauren is seeing from Chinese consumers in other markets. The company also is beginning a multi-year plan to open Polo stores throughout Greater China.

This expansion is only possible due to the company's strength in the Americas, which account for two-thirds of Ralph Lauren's total revenue. The Americas grew sales by double digits on strong performances from the wholesale and retail businesses.

Nemerov explained, "Given the scale of the Americas, this growth is clear proof that our winning combination of terrific product, thoughtful planning and merchandising, and powerful brand presentation leads to sustained market share gains."


Source: Ralph Lauren

Bottom line
Ralph Lauren is unique compared to PVH and VF in that it seems content to grow mainly organically. Management has done this well in the past, and all signs indicate that the team is positioning the company for further success in this regard.

Can investors hold Ralph Lauren forever?
With a great brand that has persevered, is Ralph Lauren a stock investors can hold forever? As every savvy investor knows, Warren Buffett didn't make billions by betting on half-baked stocks. He isolated his best few ideas, bet big, and rode them to riches, hardly ever selling. You deserve the same. That's why our CEO, legendary investor Tom Gardner, has permitted us to reveal The Motley Fool's 3 Stocks to Own Forever. These picks are free today! Just click here now to uncover the three companies we love. 

Philip Saglimbeni has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

©1995-2014 The Motley Fool. All rights reserved. | Privacy/Legal Information