Why 3D Systems Corporation's Aggressive Strategy Is Actually Conservative

Unofficially, 3D Systems (NYSE: DDD  ) is the Amazon.com of 3-D printing, casting a wide net around its 3-D printing opportunity with heavily investments in R&D, acquisitions, and strategic partnerships. Naturally, this aggressive demeanor has earned it a reputation as being a "jack of all trades" and a master of none. While it's certainly easy to argue this point, the evidence suggests that 3D Systems is doing a great job becoming The Everything 3-D Printing Store.

The fact of the matter is that investors simply don't know what the 3-D printing industry will look like in 10 years, let alone know what technologies and companies will define the space. As a result, 3D Systems' highly diversified approach ensures that it's is ready for any sudden shifts that are almost certain to occur in the future. With a total of seven core 3-D printing technologies under its umbrella, 3D Systems is far better equipped to handle any rapid evolutions than a competitor like Stratasys, which only operates two major 3-D printing technologies.

In the following video, 3-D printing analyst Steve Heller makes a case for why 3D Systems' seemingly aggressive strategy gives it the greatest staying power of all the 3-D printing companies around.

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  • Report this Comment On March 24, 2014, at 7:36 PM, annaarron wrote:

    According to analysts the current market penetration of 3D printers in US households is only 0.06%, but is expected to increase to 0.12% by the end of year 2016.

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7/30/2014 4:00 PM
DDD $56.07 Up +1.36 +2.49%
3D Systems CAPS Rating: ****
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Amazon.com CAPS Rating: ***
SSYS $104.95 Up +1.97 +1.91%
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