Breakfast Taste Test! Taco Bell vs. McDonald's

It's a big day in the fast-food world, as Yum! Brands' (NYSE: YUM  ) Taco Bell rolled out its much-anticipated breakfast menu this morning. This includes such items as A.M. Grilled Tacos, Steak and Egg Burritos, and Sausage Flatbread Melts. Or how about... Waffle Tacos with Bacon?

To see if Yum! Brands lived up to its name with these unique gastronomic delights, our gang of breakfast-loving editorial food critics gathered for a morning taste test. Could Taco Bell actually challenge McDonald's (NYSE: MCD  ) for breakfast supremacy? Motley Fool analyst Rex Moore has the sweet and sticky details in this video.

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Breakfast from Taco Bell... It's enough to make Homer Simpson skip the donuts.

"Mmmmmmm... Waffle Tacos."

It appears Yum! Brands social-media campaign is working -- as there was quite a logjam at several Taco Bells during the morning rush.

To see whether McDonald's -- the undisputed McLeader of fast-food breakfast -- has anything to worry about, we conducted a highly unscientific taste test at Fool World Headquarters this morning.

(Various taster opinions.)

As for me, I enjoyed all the breakfast offerings... and think Taco Bell is easily on par with Burger King (NYSE: BKW  ) and McDonald's.

But for some, well, they'll give up their Egg McMuffin only when you pry it from their warm, greasy hands:

"Overall, I think McDonald's remains the king of fast-food breakfast."

Reporting from Fool HQ in Alexandria, Virginia, I'm Rex Moore.

Read/Post Comments (4) | Recommend This Article (18)

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  • Report this Comment On March 27, 2014, at 10:23 PM, Vhamilton wrote:

    Last week, by chance, I stopped at a a Taco Bell on a 3 hour commute I take almost weekly. It is right next to a McDonalds where I have stopped, but I usually I hold out for a Starbucks about 30 miles on down the road. However, the Taco Bell restroom was immaculately clean (no bathroom odors), as was the rest of the place; a very cheerful and very elderly woman took my order; the whole experience was exceptional. This changed my entire outlook on fast food.

    Perhaps managers/owners underestimate the value of simple things like absolute cleanliness and the employees' pride in what they are doing, but this will get my attention and my $$$s every time. I stopped there again today. The restroom was again immaculate. The lovely elderly woman was not there but a young man took my order with equal good cheer. Although I am a vegetarian and lifelong healthy eater, I need to stop, take a break, and eat like everyone else. I am interested to see the breakfast menu when it gets to this place. This Taco Bell has got my attention and I will look further at the company because of these experiences.

  • Report this Comment On March 31, 2014, at 2:10 PM, rondrake14 wrote:

    Waffles and Chicken "taco" please!@!!!!!

  • Report this Comment On March 31, 2014, at 3:15 PM, AFMS wrote:


  • Report this Comment On March 31, 2014, at 3:31 PM, Origin97 wrote:

    I'd rather eat from a trash can.

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Rex Moore

Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.

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