Apple Gets Shamelessly Copied, Again

It's pretty incredible that Apple (NASDAQ: AAPL  ) is sometimes accused of not being innovative. This is the company that brought us the smartphone as we know it today, and the execution across every part of its product portfolio -- Mac, iPhone, or iPad -- has been nothing less than stunning. Apple's execution is so good that the company has, once again, been shamelessly copied by Samsung (NASDAQOTH: SSNLF  ) and HTC in their most recent flagship phones.

Gold, silver, and space gray ... how original!
Apple launched its iPhone 5s lineup last September with devices that looked like this:

Source: Apple.

Great colors, right? You've got the silver, gold, and space gray. Now look at the most recently released HTC One and Samsung Galaxy S5 lineups, respectively:

Source: HTC.

Source: Samsung.

Could it get any more obvious that both Samsung and HTC are pretty shamelessly playing "follow the leader"? Sure, one could conceivably say that these are just colors. While this is true, the fact that Apple's competitors are using nearly identical color schemes to what Apple offers is no coincidence. In fact, if this idea were so "obvious," then why didn't HTC or Samsung think to offer this particular set of colors beforehand?

Here lies the investment risk for Apple
Apple is an innovator and a company that understands its customers. It has world-class design teams (both industrial and semiconductor), and its software ecosystem and development efforts really are unmatched in the smartphone space. While that's all well and good, it's tough to ignore the fact that (almost) anything that Apple can do (at least on the hardware side of things), others can and will copy.

The good news is that Apple is generally the innovator and that it has an extremely powerful brand that provides protection. For example, in the notebook space there are plenty of MacBook Air/Pro copycats, but the Mac has gained market share during 30 of the last 31 quarters. This isn't a coincidence -- it's a result of strong execution on Apple's part, even as some notebook vendors offer more "whiz-bang" features at lower price points, and a strong brand. But this success doesn't come easy.

The iPhone 6 will be critical
Apple has produced a certifiable winner with each and every iPhone. But as the competition heats up, it will need to deliver something outstanding with the iPhone 6. There's little doubt that as far as the silicon goes, it's going to be fantastic (look at the A7 chip), and iOS 8 should be even better than the already wildly popular iOS 7. However, strong execution on an improved industrial design -- Apple's forte -- will be crucial.

Foolish bottom line
Apple's mission is simple: grow iPhone sales, and take as much of the high-end, high-value "hero device" market as possible. The iPhone 5s was a great device that managed to stop the Galaxy S4 dead in its tracks, but the iPhone 6 will need to halt and reverse the progress that Samsung has made with the Galaxy S and Note lines combined. It can probably be done with just the addition of new screen sizes, but a dramatically improved industrial design also couldn't hurt.

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Read/Post Comments (53) | Recommend This Article (22)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 29, 2014, at 11:42 AM, Dvoraak wrote:

    Why do I think I'll never see a Foolish article explaining all the ways iOS is slavishly copying OS features from Android and Windows phones?

    When Apple copies others, it's innovation and being the leader. When others copy Apple, it's due for lack of original thoughts.

    How about the fact that every manufacturer in the world keeps an eye on it's competition and looks for ways to improve it's own catalog....... including Apple.

  • Report this Comment On March 29, 2014, at 11:55 AM, RunningBear wrote:

    wow! pull your head out of apples asp or your gonna die...

    love reading isheep writers articles gives me a laugh for the day!!

    thanx!

  • Report this Comment On March 29, 2014, at 12:04 PM, webguy76 wrote:

    The Motley Fool is pretty much a joke anymore. So You're saying that Apple invented the Gold, Silver, and metallic colors? Give me a freaking break. Apple copies everyone else, just like all other companies do. They are all the same. The iPhone 3G and 3GS had black plastic backs, so did they copy from the other cell phone companies? Not in the Fools opinion. Come on Fool, no one takes you seriously anymore. I read this crap just like I read the Onion, for entertainment purposes and to see what the comments are.

  • Report this Comment On March 29, 2014, at 12:13 PM, Knowyourrole wrote:

    I guess when they filed the patent for "rounded corners" they should have filed for a color patent as well....give me a break

    I guess Apple isn't copying Samsung and others by increasing screen size?

    Listen Apple was the first to perfect technology that already existed and brought it to market. Many companies followed suit and created their own versions.

    What I want to know is how can every tv made today look the same but if any smartphone looks remotely like Apple Iphone it's a travesty. How can't Harley Davidson sue every other motorcycle maker for copying their design? Why are looks and a couple functions protected while the technology that goes into making it happen(frand technology) have to be given away for free?

    The bottom line is smartphones have run it's course. They are not going to get much better as they have become replacements for many devices and its a pocket computer. It's like buying a car today. It's really hard to buy a bad car. Same with smartphones. They all do what most users want them to do.

  • Report this Comment On March 29, 2014, at 2:23 PM, rokyy4 wrote:

    dude, this is the dumbest article i ever wasted time reading..

    how about you look up the thc g1? pretty sure that phone phone came in 3 colors.. even had a gold back...

    dude did you really get a degree to start writing shitty articles?

  • Report this Comment On March 29, 2014, at 3:55 PM, Chiam wrote:

    Motley is getting more and more pathetic. The articles are far less interesting than Seeking Alpha. I wonder why? This author posts on both sites but he seems like his articles are suffering.

  • Report this Comment On March 29, 2014, at 5:24 PM, vernr75 wrote:

    LOL. Seriously? Where do you guys get this stuff? Don't you know that the gold S4 was being sold in the UAE before Apple even announced the 5S? Do you know that Samsung has been using this color on phones for 10 years? Are you accusing Samsung of....possessing time-travel technology???

    I find it absolutely hilarious that you would venture to accuse Samsung of stealing a color they were using long before Apple...but somehow ignore the kaleidoscope of colors that Apple 'stole' from makers of affordable phones to make the 5C. Let me guess...Apple now has patents on BOTH rectangles AND colors? Sounds like the folks who make coloring books for toddlers should be quaking in their boots in fear of patent infringement. Pathetic.

  • Report this Comment On March 29, 2014, at 5:38 PM, throneofgames wrote:

    Motley, you are absolutely right! Samsung made obvious copies, it's as plain as day! Those 4 colors gold, black, white and blue are identical to the 3 colors that Apple made. Great job reporting!

    (OR, the author is color blind and can't count to 4. Take your pick...)

  • Report this Comment On March 29, 2014, at 5:56 PM, Tomandjerry43 wrote:

    Completely stupid, what a senseless article, i agree this is a total joke. Color ways are just that, colors, all companies use them and unless apple was the first phone provider to use these colors, this shouldnt even be compared. This article should be completely obliterated before more people sadly waste their time clicking on it...pathetic..

  • Report this Comment On March 29, 2014, at 6:17 PM, reality150 wrote:

    Actually they again fail to do research,

    With Apple’s new gold iPhone 5s getting the most attention of any of the new colorful iPhones it released earlier this month, Samsung wants you to know that it isn’t copying Apple with its new gold Galaxy S4.

    In a blog post on its official Samsung Tomorrow blog titled, “Golden History of Samsung Phones,” the company makes a point of noting that it announced the Gold Galaxy S4 on August 27th and launched it in stores on September 8– over a week before Apple’s gold iPhone 5s launch. It also showed off some gold phones it’s made dating back to 2004.

    Some were unreleased like special edition phones for the Olympics and one for Ocean’s 13, and Samsung notes that “this is definitely not a complete list of gold-colored products made by Samsung.”

  • Report this Comment On March 29, 2014, at 6:21 PM, nyx970 wrote:

    This Motley Fool is really up Apples ass. I could go into saying a lot of vulgar statements about people like this. But instead for Motley Fool to be such a sheep and laughably willfully ignorant because of his fanboy status to Apple. I will part with only this quote from a great man.

    "The one unintentional flaw of the internet generation is its ability to give the stupidest segments of our population the loudest voices."

    -unknown

  • Report this Comment On March 29, 2014, at 7:19 PM, Robarino wrote:

    Apple didn't invent the Gold, Silver, and metallic colors and other manufacturers had phones in these colors while Apple was still putting out everything in White.

    The idiot who wrote this article was really grasping at straws with these Apple fanboy brown-nosing articles.

  • Report this Comment On March 29, 2014, at 7:49 PM, nyx970 wrote:

    Samsung had a Gold Flip phone dating way back. Samsung's first gold phones were the Anycall SCH-E470, SPH-E3200 and SPH-E3250 from 2004.

    Way to put your foot in your mouth Motley Fool. Your name fits you.

  • Report this Comment On March 29, 2014, at 8:13 PM, phillipzx3 wrote:

    Today, I saw a Chevy that was the same color as a Ford, that was the same color as a Subaru, that was the same color as...

    Somebody copied...one of them. :-)

  • Report this Comment On March 29, 2014, at 8:42 PM, HotGarbage7 wrote:

    WOW, sounds like a lot of pent up aggression. Maybe some of you should go out and get an iPhone. Maybe you wouldn't be so angry.

    The most copied and undervalued company on the planet. Wait until they revolutionize with the iwatch and all the copycats will follow suit.

    No truer words have been spoken about copying Apple products. These companies should be ashamed of themselves look in the mirror and develop some companywide pride.

  • Report this Comment On March 29, 2014, at 10:33 PM, rangel28 wrote:

    And, years ago Steve Job (and Bill Gates) stole the graphical user interface and the idea of a mouse from Xerox PARC. And Apple stole the UI for the iPod from Creative, yada, yada, yada. Companies steal from each other all of the time.

  • Report this Comment On March 29, 2014, at 10:46 PM, ObsessiveFanBoy1 wrote:

    Oh my god. It's articles like these piss the f**k outta me.

  • Report this Comment On March 29, 2014, at 10:48 PM, ObsessiveFanBoy1 wrote:

    What a biased author.

  • Report this Comment On March 29, 2014, at 11:32 PM, HerbieJPilato wrote:

    That's okay, because Apple copied everything from Star Trek, anyway...

  • Report this Comment On March 30, 2014, at 2:05 AM, Charismatron wrote:

    If you study cognitive science, you know that all articles written and all comments made for--or against--any brand operate to support that brand.

    Consequently, the comment section is thus far very energetically supporting Apple, far outstripping the article being commented on.

    Oh, sweet irony!

  • Report this Comment On March 30, 2014, at 2:58 AM, dharm wrote:

    Samsung owes is smartphone success story to Apple. While Apple originally designed and shipped the World's first real smartphones, Samsung mindlessly made mobiles by packing in more cores and memory but zero optimisation. The iPhone that merely has 512MB of RAM performs much better than the foolhardy 2GB Samsung phone. Apple puts in thought and passion in designing and manufacturing their devices. Samsung on the other can see no difference between a refrigerator, a washing machine or a mobile phone. The Samsung phones are the ugliest devices ever!

  • Report this Comment On March 30, 2014, at 4:08 AM, smartfone wrote:

    Building a better mouse trap is not shameless stealing.

  • Report this Comment On March 30, 2014, at 4:11 AM, crash3085 wrote:

    LOL, not even one of the Samsung phones is the same color as the iPhone. Let's see, white, black, copper, and blue. How are those copies again? And even if they were the same colors, who really cares besides this fool? And should I make a list of all the things Apple has come up with after someone else? No, I don't care enough. I have a house full of Apple, HTC, and Samsung products. They get along together just fine here in all their varying colors.

  • Report this Comment On March 30, 2014, at 4:19 AM, tishlover wrote:

    Apple invented colors now LOL

  • Report this Comment On March 30, 2014, at 6:15 AM, maninder wrote:

    Every body knows Samsung is a Copy-cat... both Design as well as internal features. The most of the samsung phones are similar and HANG frequently.

    Samsung has copy the design , third party software, got chinese component..............................

  • Report this Comment On March 30, 2014, at 9:12 AM, mascorrofactor wrote:

    haha. this is the single greatest example of self-proclaimed brain damage i've ever read.

    i'm SOOO sorry you feel Apple lost its rightful claim to shapes and colors. i really am. one can only wonder how many hours Jony must have spent on Paint, coming up with all those revolutionary details we've already seen for decades in devices.

  • Report this Comment On March 30, 2014, at 9:18 AM, Applesbullsh17 wrote:

    This is the dumbest thing I have heard this week, Apple did not invent these, my palm treo was one of these colors 12 years ago. The person who wrote this crap must be the same person claiming mac invented the mouse, which they didn't. A ton of inspiration for Apple products actually comes from movies. Apple sucks, they died the same time jobs died.

  • Report this Comment On March 30, 2014, at 9:19 AM, Applesbullsh17 wrote:

    At least he android has the entire phone that color and not just part of it.

  • Report this Comment On March 30, 2014, at 9:20 AM, Applesbullsh17 wrote:

    Apple wouldn't even be around today if Microsoft hadn't bailed them out in the 90's, and I hate Microsoft too so don't go on some Microsoft hating binge you losers.

  • Report this Comment On March 30, 2014, at 9:21 AM, Applesbullsh17 wrote:

    In fact the only color apple had first was the white bs, o wait no they didn't my 1991 brick phone was all white too.

  • Report this Comment On March 30, 2014, at 9:22 AM, Applesbullsh17 wrote:

    Apple loves to be the first to copy stuff from Hollywood and then sue everyone else for following suit, when it wasn't even their original thoughts to begin with.

  • Report this Comment On March 30, 2014, at 9:24 AM, Applesbullsh17 wrote:

    Their is no difference in an apple desktop vs a pc desktop, except for the OS. And everyone knows Windows sucks, but it is still better than Apples BS.

  • Report this Comment On March 30, 2014, at 10:49 AM, eldernorm wrote:

    Ashraf,

    Nevermind the sam-sheep trolls. The comments come right out of the samsung paid to comment play book.

    You made a simple and clear comment in the article. Apple picks colors and 306 months later, samsung, htc and others use the SAME colors. No thought, just copy Apple.

    Then the android lovers and paid trolls just pop up. No real thought or research to their comments, just noise. So sad.

    PS, you can tell this is true, from the comments, these guys did not even read the whole article, just the heading and skimmed for a bitch point.

  • Report this Comment On March 30, 2014, at 11:00 AM, CrazyDocAl wrote:

    Aren't those the most popular colors of cars? Wouldn't any company in their right minds use popular colors?

  • Report this Comment On March 30, 2014, at 11:22 AM, Griff wrote:

    WelI own an iPhone 5 as well as an IPad (3) The iPad is just fine BUT my next phone will be an HTC 8M unless Apple does 2 things...

    1. get a larger screen which I know they will do

    2. Open up their app store to allow 3rd party apps like a better Keyboard to be offered... The stock one is just a royal pain to use

    Yes everyone copies Apple.....rounded edges and similar colors . BUT Sammy and HTC sure do not locking out developers from improving simple basic things like a keyboard and offering them for sale in the app store ...

    Like Henry Ford said about his Model T .."you can have any color Ford as long as it is black" ..Apple said I can have an iPhone as long as I do not try to make it work for me better....

    Bob G. .

  • Report this Comment On March 30, 2014, at 11:51 AM, foldedgoose wrote:

    "Apple is an innovator and a company that understands its customers."

    Apple is an innovator? pull your head out of apples s*** and see the real world, apple sucks at innovating, and after Steve Jobs they stopped caring about their customers. Apple also copied other companies countless times, but fail to create a innovative product. at least HTC and Samsung know how to innovate unlike apple.

  • Report this Comment On March 30, 2014, at 5:17 PM, thedefect wrote:

    A lot of people posting comments don't seem to realize: Motley Fool is not a real website. It's not an investing website. It's not a business website. It's not meant to provide any real analysis of anything.

    It's just a place where they will post anything they think will bring in readers so they can sell more ads. There's a lot of sites like this, but I see a lot of people confuse this for a real finance news/analysis site.

  • Report this Comment On March 30, 2014, at 6:46 PM, steekyjim wrote:

    What a dumb article. The author is clearly trolling to get the clicks in.

    As a developer Android is a more friendly platform, because I don't need to buy a mac to write applications. Android dominates because it has more companies behind it, and that means more innovation from all different sources.

    I remember when macs were black and white while all other computers were colour. They are always playing catch up with other brands.

    Even with smartphones, there were plenty of other smartphones out there before iphones. Samsung, Palm, Motorola, Nokia and others all had cellular PDAs which is all an iphone really is. All Apple really did was find a way to market it, mostly by making false claims.

    When the iphone first came out you couldn't multitask or copy and paste. This feature was already available on existing PDAs.

  • Report this Comment On March 30, 2014, at 7:10 PM, hawkhell wrote:

    Why does this site insist on posting the most idiotic crap like this? I am convinced that this site just likes trolling to get more views.

    You can sort of argue that HTC is "copying" the colors of the iPhone 5s but really how many metal colors are there? naturalish aluminum silver, and gold. There is a huge difference in Space gray and the HTC Ones brushed gunmetal.

    How the hell is the S5 in this at all? iPhone Silver, Gold, Black, S5 Blue, Copper, White, Black.

    The only people who agree with this article are iTards.

    Nearly every feature iOS has has been copied from Android. If you want to accuse anyone of copying look at the iPhone 5c line vs the Nokia Lumia line.

  • Report this Comment On March 30, 2014, at 9:02 PM, moopert wrote:

    Market researchers have obviously come to the conclusion that those are the colors consumers want. A company that ignores that data is retarded,

  • Report this Comment On March 30, 2014, at 9:22 PM, Allend406 wrote:

    This article is so petty, there are people who need colorful phones now that they are available, if samsung, and htc don't make there own thats potential sales loss so they had no choice. Also to the writer isn't apple copying Microsoft surface keyboard read that on the motley fool said it was a good thing.

  • Report this Comment On March 30, 2014, at 9:54 PM, Fiat500S wrote:

    LOL, shamelessly copied for colors of anodized aluminum ? China has been pumping out multi-colored anodized pocket drives forever now. Anodizing colors for aluminum even goes back as far as those mountain climbing clips that hardware stores have been selling as key chain fobs at their counters. And who exactly did Apple shamelessly copy for colorized plastic 5c's ? Glad you called them out for that ? But Apple is about to shamelessly copy HTC for a lineup of iphones that are different sizes ? HTC had the One, One Mini & One Max, even before Apple offered aluminum 5s and plastic 5c's last year. Apple used to be black & white, but like the ipod nano, I'm sure they could have gone with anodized aluminum color, but they didn't, when they did, everyone else had to answer that preference of selecting the color they like most. At the end of the day, My HTC One M7 is Navy Blue & neon green, because that's the colors Otterbox made the commuter series case. Yes, they copied the NFL Seattle Seahawks team colors in the new Nike jerseys ? The iphone 6 will do just fine, because it's an Apple and Apple really hasn't had a flop unless the 5c is considered that flop.

  • Report this Comment On March 30, 2014, at 10:23 PM, tmakedon wrote:

    I get the point of the article though,. I don't think the article is saying APPLE invented the colors, lets not read it so literally but the fact is Samsung blatantly follows and is a copycat company no two ways about it. Their phones look and feel cheap even though the screens are nice. I own the IPAD and the retina MacBook pro but tomorrow I cannot wait to receive my HTC ONE M8. Love the design and the screen and what it brings to the table. But having said that I get the point of the article and IPhone 6 is crucial for a move up, hence why Im not getting an IPhone 5S. Played with the HTC ONE M8 and just loved it. And sure all companies steal and copy yada yada yada but it was apple who brought to the first Successful touch capable smartphone in large scale. You can point to other touch screen phones prior to that but they were crap and never made it.

  • Report this Comment On March 31, 2014, at 1:54 AM, tony78228 wrote:

    so the iPhone 5c was winnner? LOL

  • Report this Comment On March 31, 2014, at 7:12 AM, Joeybsmooth wrote:

    I had to sign up here just to post about this, since it was SO poorly done. As other people have stated Samsung has used the gold color before in other markets. So the point on the gold goes away. But hey lets act if they didn't. Just to help your side out.

    For ever Samsung has been using white, metallic(just darker) and blackish phones. So those colors were not taken. They are also showing off a hot blue color that Apple is not . So that is something else that is not being copied. All you have left is gold .

    So even if the Samsung didn't use gold in other markets you are still complaining about them using colors that they have at one point used before and a color that apple IS NOT using.

  • Report this Comment On March 31, 2014, at 7:52 AM, yousaidwhat wrote:

    I don't understand why people think apple is the only company coming out with colored phones? I had Motorola razors in these colors before iPhone was even a word in our vocabulary. Apple is a great company, and like all great companies if they see something in their field that they believe hey can make better they do it. Samsung, htc,lg,Motorola and any other tech company does what apple does and you Fools call it stealing but if apple does it its innovating? that's a double standard and you should be ashamed. innovation and competition are go hand in hand and apple hates both, they'd prefer no one else make a smart phone they don't welcome competition they sue it, to me it makes them seem weak and scared.To many of their patents are overly broad and cover well more than their original intent and it's done that way to sue anyone who's see what they've done and whats to improve upon it,they get sued and the money they would have made goes to appe, that's greed at a level that should be punished, I'd go as far to nullify patents, if apple is as innovative most believe competition should be nothing but the companies apple out sell everyday

  • Report this Comment On March 31, 2014, at 9:37 AM, rrecine wrote:

    iOS didn't even have copy and paste functions in the beginning. Apple has copied so many features like fingerprint scanner (Apple does it, it's innovation), larger screens (you know the phones we use and love TODAY!), the entire phone is made from parts made by manufacturers like Samsung (LOL). Android copied Apple and made it better. Did you read the latest study that shows iOS apps crash more often than iOS? Android 4.4 is the most stable OS. iphones and ipads are sold mostly here in the US where writers are isheep and recruit more sheep by writing these articles daily. Taking advantage of stupidity.

  • Report this Comment On March 31, 2014, at 9:42 AM, jmotley1979 wrote:

    You complaining over color?!?!?!? Androids first phone in the US. The HTC G1 came in white, black, and copper. There has been a whole host of colors offered since then with the range of devices. The HTC thunder bolt was black and red.

  • Report this Comment On March 31, 2014, at 9:55 AM, calvert0131 wrote:

    So did Apple then copy Sony? The C905 came out around 2008 with Gold, Black, and Siver color options, as did other phones before it.

    http://www.dcviews.com/press/images/Sony-Ericsson-C905.jpg

  • Report this Comment On March 31, 2014, at 10:11 AM, Colinmb123 wrote:

    So how can it be a copy of something if it is released 1st? This entire article is a complete joke. Why do they continue to let these people write this garbage?

  • Report this Comment On March 31, 2014, at 10:28 AM, nicktaste wrote:

    Apple didn't invent the smart phone.

    Ashraf Eassa is a complete tool bag. Every article I've ever seen his name on is complete garbage.

    Motley Fool should drop this hack.. He is making them lose credibility.

  • Report this Comment On March 31, 2014, at 10:42 AM, Seoulja1983 wrote:

    Comment section is more interesting than the actual Article.. Lame.

  • Report this Comment On March 31, 2014, at 10:54 PM, plet12 wrote:

    1. Copy iPhone. (Apple copied from Nokia and Palm)

    2. Copy Stores.(Apple copied from Ubuntu Software Center already exist in 2005 )

    3. Copy Apple TV's ability to play video wirelessly from iPad. (Apple copied from Sony)

    4. Copy iPad. (Apple copied from Palm)

    Apple hasn't done anything original since the '90s

    After release of IOS:

    Android get push email - Apple Copies Android

    Android gets real dumps for pics - Apple Copies Android

    Android get voice command - Apple Copies Android

    Android has multitasking - Apple Copies Android

    Android has drop down notification - Apple Copies Android

    Android has customized wallpapers - Apple Copies Android

    Android has OTA updates - Apple Copies Android

    Android has wireless sync - Apple Copies Android

    There is nothing new under the sun. . . Maybe Apple copied the ipad from Star Trek or Space Odessey. . . Who knows.

    T-ford made the car popular, so every other car manufacturer is a copycat?

    It does not matter who stole from who... they are ALL stealing. Who has the best products? Who is the best in marketing? Apple is the king in making things beautiful and making it easy. It’s all about execution and Apple did well, but the rest of the world didn’t copy Apple. It’s called evolution.

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