Is Divergent the Next Hunger Games?

With reviews for Lions Gate's newest trilogy coming in rather mixed, the question remains: can the movie company capitalize on the seemingly insatiable demand for young adult material?

Mar 29, 2014 at 7:00AM

Nowadays it seems like every movie producer is looking for the next big franchise to capture the hearts and imaginations of young adults. While the temptation to find these potential big winners is high, the risk is also elevated. For every franchise like Twilight that reaches blockbuster success there are also numerous commercial disappointments like Beautiful Creatures, The Host, and The Mortal Instruments. 

When it comes to finding the next successful trilogy, perhaps no company is executing better than Lions Gate Entertainment (NYSE:LGF) right now. The global entertainment company has proven itself adept at finding and successfully adapting popular young adult franchises for the big screen. However, it remains to be seen if the company's newest attempt, Divergent, has what it takes to become a smash hit.


The Hunger Games. Source: Company Facebook 

Prior success
The biggest success for Lions Gate in the realm of young adult movies is the mega blockbuster series The Hunger Games, which is based on the science fiction trilogy by Suzanne Collins. Lions Gate released the first installment of The Hunger Games in 2012 to immense critical and commercial success, and recently releases the sequel Catching Fire in 2013. 

Catching Fire managed to perform even better than its predecessor in all regards. The sequel currently holds a rating of 89% on popular review site Rotten Tomatoes versus the first installment's rating of 84%. Meanwhile, at the box office Catching Fire generated a staggering $864.3 million versus the original's $691.2 million. 

This indicates that demand not only remains strong for The Hunger Games material but is also increasing dramatically. This of course bodes well for the third installment Mockingjay, which is being divided into two separate feature length movies, set for release in 2014 and 2015, respectively. 

Divergent is Lions Gate's newest foray in the young adult segment. The movie is based on the debut novel by American author Veronica Roth, which was released in 2011.  Roth subsequently released the sequel Insurgent in 2012 and the final entry Allegiant in 2013. Lions Gate purchased the rights to all three movies in 2012. 


Source: Company Facebook 

Right off the bat, the Divergent universe shares some similarities with that of The Hunger Games. Both are set in a dystopian future where young adults are struggling to survive and thrive. Both trilogies also touch upon various social aspects like the breakdown of society into classes and regimented structures. 

However, early reviews do not bode well for Divergent. As of March 21, which was the movie's opening day, Divergent held a rating on Rotten Tomatoes of 38% out of 100%. For reference, the site considers any rating below 60% to be "rotten." The site's summary of the movie is as follows, "With an adherence to YA formula that undercuts its individualistic message, Divergent opens its planned trilogy in disappointingly predictable fashion." 

All is not lost
While it is no doubt disappointing for Lions Gate and its shareholders to read largely negative reviews about its newest attempt at blockbuster success, unimpressive reviews by themselves do not mean a whole lot. Each one of Lions Gate's five Twilight movies have all been scored as "rotten" on the site but still went on to be massive commercial successes.

On the other hand, with an already well-established franchise like Marvel's cinematic universe, great reviews can be the icing on the cake. The newest release from The Walt Disney Company (NYSE:DIS)'s Marvel Studios unit, Captain America: The Winter Soldier, has been getting great reviews so far. The movie currently holds a score of 89% on Rotten Tomatoes.

Although the movie is still a few weeks away from worldwide release, a successful showing is expected, as Marvel has been one of the strongest and most dependable production units in the entire movie industry as of late. The studio's Marvel's The Avengers, released in 2012, grossed over $1.5 billion, and a year later Iron Man 3 grossed over $1.2 billion. Even franchise movies centered on less popular characters are wildly successful. For instance, Thor: The Dark World generated $644 million in 2013. 


Bottom line
Investors looking for a way to capitalize on the seemingly endless wave of movies targeted for young adults have few options besides Lions Gate. Although the bad reviews thus far for Divergent presents risk for investors going forward, the good news is that the company has shown in the past that it can succeed despite negative reviews.

However, the safer way for investors to capitalize on 2014 blockbuster success in general is through shares of Disney. The company's Marvel-induced blockbuster momentum simply shows no signs of stopping anytime soon. With new Star Wars movies now on the horizon, Disney's development pipeline is incredibly strong and remains the best in the business.

Is Disney a forever stock?
With Disney on an incredible run in recent years, is the stock one to hold forever? As every savvy investor knows, Warren Buffett didn't make billions by betting on half-baked stocks. He isolated his best few ideas, bet big, and rode them to riches, hardly ever selling. You deserve the same. That's why our CEO, legendary investor Tom Gardner, has permitted us to reveal The Motley Fool's 3 Stocks to Own Forever. These picks are free today! Just click here now to uncover the three companies we love. 

Philip Saglimbeni owns shares of Walt Disney. The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers