Taco Bell Targets McDonald's With Breakfast, While Chipotle Watches

Waffle Tacos with Bacon, anyone ?

Yum! Brands' (NYSE: YUM  ) Taco Bell rolled out its much-anticipated breakfast menu this week. It's an interesting move and points out that doing breakfast right can be quite lucrative for fast-food restaurants. Just ask McDonald's (NYSE: MCD  ) , where the morning menu accounts for 15% to 20% of total revenue. Mickey D's is so successful that Yum! Brands targeted it by using real people named Ronald McDonald to tout Taco Bell's breakfast.

How well did the Bell do with its new menu? Motley Fool managing editor Eric Bleeker has the answer in this video -- and says competing restaurants such as Chipotle Mexican Grill (NYSE: CMG  ) can learn a lot from Taco Bell's efforts.

Incredible growth: It's not just for breakfast anymore
They said it couldn't be done. But David Gardner has proved them wrong time, and time, and time again with stock returns like 926%, 2,239%, and 4,371%. In fact, just recently one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2895622, ~/Articles/ArticleHandler.aspx, 7/30/2014 1:11:04 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement