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What the ‘X-Men: Days of Future Past’ Trailer Tells Us About Fox’s Strategy

What does the new X-Men: Days of Future Past trailer say about Twenty-First Century Fox's (NASDAQ: FOXA  ) Marvel movie ambitions? Will this film pay off better than its predecessor, 2011's X-Men: First Class?

Host Ellen Bowman puts these questions to Fool analysts Nathan Alderman and Tim Beyers in this week's episode of 1-Up On Wall Street, The Motley Fool's web show in which we talk about the big-money names behind your favorite movies, toys, video games, comics, and more.

Michael Fassbender as Magneto in X-Men: Days of Future Past. Credit: Fox.

Nathan says the costumes still leave plenty to be desired. But as a narrative with franchise potential, Bryan Singer has already proven his touch with the first two X-Men films, both of which were box office successes for Fox. There's no reason to expect different this time around, Nathan says.

Tim agrees, and notes that Fox's franchise ambitions include another Wolverine movie from director James Mangold and starring Hugh Jackman. The studio has also set a date for a second installment in its still-in-development Fantastic Four reboot, which Tim says may have a harder time gaining traction. By the numbers, Marvel's First Family hasn't been a must-read among comics fans for a while now.

Nathan still holds out hope for the reboot. Director Josh Trank has already proven his superhero bonafides with strong reviews and a good box office performance for 2012's Chronicle. By contrast, poor reviews for Tim Story's Fantastic Four and Fantastic Four: Rise of the Silver Surfer hurt the franchise at the box office. Trank's effort need only be good enough to merit further development in order for Fox to win, Nathan says.

Now it's your turn to weigh in. Have you seen the new X-Men: Days of Future Past trailer? Are you planning on seeing the movie? Please watch the video to get the full story, and be sure to check back here often for more 1-Up On Wall Street segments.

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  • Report this Comment On March 31, 2014, at 6:17 PM, jormunguard wrote:

    While I've liked the X-men movies so far and will watch and probably enjoy this one. I am really getting tired of how much of an emphasis they are making on Wolverine. I like the character but others that I like have taken alterations diminishing them, to make him more important.

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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