This Restaurant Is Not the Next Chipotle Mexican Grill

Chuy's Holdings (NASDAQ: CHUY  ) may be the perfect example of a great company but a lousy stock, unless it gets cheaper. It has an average market cap that's 10-15 times higher on a per-restaurant basis compared to Chipotle Mexican Grill (NYSE: CMG  ) . Either Chuy's stock price needs to fall or its growth rate needs to accelerate if this fresh-Mex chain will make the same type of returns that Chipotle Mexican Grill investors have enjoyed.

Source: Chuy's

Chew on these results
On Feb. 27, Chuy's Holdings reported fiscal fourth-quarter financial results. On a similar calendar comparison basis, revenue jumped 17%. The company estimates it would have been an 18% increase, but revenue was reduced by $500,000 due to the negative effects of an ice storm. Same-store sales climbed 3%. Adjusted net income per share soared around 30% to $0.15.

CEO Steve Hislop said, "The ongoing momentum of our results is a testament to the distinctiveness of our brand and the hard work of our entire team." Hislop mentioned that Chuy's plans to open between 10-11 new restaurants in 2014 to hit its target growth of 20%. Twenty percent isn't bad; but with only 50 restaurants to start, any growth would show strong percentage numbers. Still, Chuy's must start somewhere.

The company is calling for adjusted earnings per share of between $0.81 and $0.84 for 2014, or growth of between 17% and 21%. Same-store sales are expected to grow between 1.5% and 2%.

These numbers are OK, but they're nothing to write home about, especially for such a small chain. You're kind of left wanting more in the way of growth. This is even truer considering such a large market cap of nearly $700 million, which values each of the 50 restaurants at nearly $14 million. True, the market is a forward-looking machine, but it seems like it's pricing many years of aggressive and successful growth into the stock already.

Source: Chipotle Mexican Grill

Wrapping up Chipotle
Compare the market value of Chuy's Holdings' 50 restaurants to the 1,700-plus Chipotle Mexican Grill locations. While each Chipotle Mexican Grill restaurant is not a full-service location, a margarita-serving restaurant like Chuy's is, and each Chuy's is valued at 14 times the value of each Chipotle's based on market cap.  On average, each Chuy's has more than double the sales and net income so a higher value make sense, but 14 times seems overpriced..

Last quarter, Chipotle Mexican Grill's revenue leaped 21%. Same-store sales jumped 9%, while net income zoomed 30%. All of these percentage figures met or beat the percentage growth numbers of Chuy's despite Chipotle's much larger size.

Chipotle is only expecting to add between 10%-12% to its location number next year compared to Chuy's; but once again Chipotle expects much faster same-store sales growth.

Given all of this, does Chuy's deserve to trade with a P/E in the 40's just like Chipotle Mexican Grill? Perhaps a strong case can be made that neither one does.

Foolish final thoughts
Chuy's caters to a segment of the economy that is hurting a bit more than the fast-casual dining industry. Fast casual is growing in popularity, and it is the market segment that Chipotle Mexican Grill serves. 

If the economy picks up, Chuy's may eventually end up being the better value. It would be nice to see its same-store sales growth pick up the pace or its unit-growth plans kick into higher gear in 2015.

Fools should watch this small chain's unit expansion progress closely as well as its stock price. In a perfect world, there will be a cheaper entry and faster restaurant unit expansion plans unveiled later this year.

Your cable company is scared, but you can get rich
You know cable's going away. But do you know how to profit? There's $2.2 trillion out there to be had. Currently, cable grabs a big piece of it. That won't last. And when cable falters, three companies are poised to benefit. Click here for their names. Hint: They're not Netflix, Google, and Apple. 


Read/Post Comments (5) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 08, 2014, at 12:33 PM, Nkdshrtsrcrooks wrote:

    Chipotle is a mature stock with limited growth ahead and I don't think its even the best option in the category as a consumer (see Freebirds). But its good and I have no beef with Chipotle, but why the constant comparison?

    Chuy's is the best Mexican Food restaurant top to bottom in the industry. I am not alone in this assessment as lines are out the door almost every single night. The only thing stopping the growth of Chuy's is time and capital. Its a little pricey for me to buy more, but I own Chuy's and I am looking at a 5 year return (not a quick buck). I am also up about 25% short term since Motley Fool scribes have been attacking the stock fwiw.

  • Report this Comment On April 08, 2014, at 1:22 PM, parteaga wrote:

    Based on market cap, I calculated only a difference of 30% higher value per restaurant.... not 14 times higher.

    Either I or the author made a mistake on the calculations... I do not think it is me.

  • Report this Comment On April 11, 2014, at 11:04 AM, nenhob wrote:

    I think you mean "tex-mex" not "fresh-mex"....

    I've been on the sideline for nearly a year with CHUY, waiting, and I agree it is expensive(prohibitably in my case). But comparing the valuation to CMG is borderline moronic.

  • Report this Comment On April 11, 2014, at 11:20 AM, nenhob wrote:

    @parteaga I believe the author omitted a decimal space on her calculations. Another testament to the top notch service the fools editers and writers provide for us. Funny thing, you even brought it up to the fool community and surprise surprise, nothing has been changed. IThis has a libel suit written all over it....but I guess no one reads the fool.

    @friedman I believe you mean 'tex-mex' not 'fresh-mex'... And agree CHUY is expensive (prohibitavly in my case as I've been on the sidelines for nearly a year). But a valuation comparison to CMG is borderline moronic

  • Report this Comment On April 11, 2014, at 11:47 AM, nenhob wrote:

    Sorry Friedman, couldn't help myself. Can articles be taken down on the fool? This one needs to be deleted. I mean the logic is simply mind blowing. You conclude that both have similar growth, profitability, PE ratios, margins, etc. Yet you conclude that CHUY is 14 TIMES MORE EXPENSIVE. no red flag there? No possibility for a potential rounding error or a missed decimal point? Apparently not as you still published. I'm literally laughing out loud and shaking my head, thinking about that ah-haa moment you had when you realized CHUY was 14X CMG yet all valuation metrics were in the same ballpark. A really sharp short shark, again lol.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2895430, ~/Articles/ArticleHandler.aspx, 8/31/2015 10:04:16 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Nickey Friedman

Nickey is a select freelancer for the Fool. She writes about food & beverage, dry bulk shipping, and whatever else floats her boat. After selling four successful restaurants, she turned in her knives for a pen and now puts her passion for food, hospitality, and transportation in writing. You can send email to her at

Today's Market

updated 48 minutes ago Sponsored by:
DOW 16,528.03 -114.98 -0.69%
S&P 500 1,972.18 -16.69 -0.84%
NASD 4,776.51 -51.82 -1.07%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/31/2015 3:59 PM
CHUY $30.64 Down -0.93 -2.95%
Chuy's Holdings CAPS Rating: ****
CMG $710.01 Down -11.19 -1.55%
Chipotle Mexican G… CAPS Rating: ***