Can Cheap Video Games Save GameStop?

Got 20 bucks? Then GameStop has a video game for you.

Apr 6, 2014 at 12:30PM

Gme Logo

GameStop (NYSE:GME) has an interesting problem on its hands: It's selling too much brand-new -- and expensive -- stuff. After an almost two-year siesta, video-game fans are back to spending with a vengeance. In fact, people are buying new consoles released by Microsoft and Sony at such a fast pace that it's sucking the air out of the rest of the market.

The problem
To see this phenomenon in action, look no further than GameStop's latest business results. Powered by record launches for the Xbox One and PlayStation 4, hardware sales spiked higher by 100% over the holidays last year. That's great news for GameStop, especially since it managed to increase its market share to a record high.

However, that success came with a big drawback. Sales of new software titles for prior-generation consoles plummeted by 22% over the same period, suggesting that gamers were depleting their budgets on the $400 and $500 consoles, leaving little room for other purchases. And this shift in spending has resulted in a major reordering of GameStop's sales mix: Software sales tanked to 33% of revenue last quarter, as compared with 45% in the same period of 2012. 

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GameStop's sales breakdown last quarter. Source: Company financial filings.

The problem for GameStop is that consoles are much less profitable than every other product that it offers. The company logged an 11% profit margin on console device sales last quarter, which was less than half the margin it got from new software sales and just one quarter of the profitability it registered in its lucrative used video-game division.

That profit swing goes a long way toward explaining why GameStop missed its latest earnings forecast despite clocking a strong revenue boost. Sure, comparable-store sales rose by an impressive 8% last quarter, but earnings fell by 14% thanks to the unfavorable product mix.

The answer
A good portion of this issue will actually solve itself over time as the next-gen consoles mature, and as more titles come out for the devices. A deeper used and new video-game market will develop soon enough for the Xbox One and PS4, and GameStop can then expect to return to its usual, more profitable sales mix. But the company also aims to help that process along by making a push into the market for cheaper video games.

The category for games priced at $20 and below, as opposed to $60 for big-name blockbusters, was worth $400 million in sales last year. That's an enticing category, considering GameStop's total video game revenue in 2013 was $3.8 billion. However, to protect its massive profit margins on pre-owned games, the retailer has left that market mostly to competitors. While GameStop dominates used and new video game retailing overall, its market share is much lower in the value category. 

Foolish bottom line
Entering that market should give the company a healthy sales boost, on the order of a few percentage points of revenue. Still, investors should expect a trade off in slightly lower profitability going forward.

By GameStop's estimates, its pre-owned game margins will be pulled down by the addition of value offerings, falling to roughly 45%, as compared with the 48% it has enjoyed until now. That's still a very profitable business model. And its likely a worthwhile trade if it grows the overall sales pie and gives the company the opportunity to sell more games in addition to those popular console devices. 

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Demitrios Kalogeropoulos owns shares of Apple. The Motley Fool recommends Apple and owns shares of Apple, GameStop and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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