Why Google Scored Big With This Company

Ad targeting gets better than ever as comScore and Google join forces.

Apr 6, 2014 at 1:00PM

Relevant data is everything. Just ask Google (NASDAQ:GOOGL), which stands to reap millions from only slight improvements in its targeted advertising.

And that's just where analytics expert comScore (NASDAQ:SCOR) comes into play.

At the recent South by Southwest Interactive conference in Austin, Texas, the Fool's Rex Moore spoke with Jesse Redniss, chief strategy officer for Mass Relevance. In this video segment, Redniss explains how Google's partnership with comScore is helping to improve ad optimization, collect feedback from each specific user, and even update ad content in real time, based on demographics, geographic location, etc.

A full transcript follows the video.

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Jesse Redniss: Google and comScore are going to be doing a program together. What it allows those two things to do, for a media buyer or a media planner, is to actually optimize their digital campaigns in real time, using the DoubleClick and the Google platform, based on demographic targeting that's happening through comScore -- so insights that they're getting back from the actual person engaging with the page -- and understanding who that person is so that they can change the content of an ad based on whether or not you're male or female, or in a certain demographic group; age, or in a certain geographic area.

Rather than just getting a pink ad unit when I land on a certain page, the advertiser can quickly identify that my user session is from a male, 38 years old, and I'm in the market right now for a blazer, and actually change out the marketing in real time so that it's contextually relevant to what my experience is on the page.

Rex Moore owns shares of Google. The Motley Fool recommends Google. The Motley Fool owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

A Financial Plan on an Index Card

Keeping it simple.

Aug 7, 2015 at 11:26AM

Two years ago, University of Chicago professor Harold Pollack wrote his entire financial plan on an index card.

It blew up. People loved the idea. Financial advice is often intentionally complicated. Obscurity lets advisors charge higher fees. But the most important parts are painfully simple. Here's how Pollack put it:

The card came out of chat I had regarding what I view as the financial industry's basic dilemma: The best investment advice fits on an index card. A commenter asked for the actual index card. Although I was originally speaking in metaphor, I grabbed a pen and one of my daughter's note cards, scribbled this out in maybe three minutes, snapped a picture with my iPhone, and the rest was history.

More advisors and investors caught onto the idea and started writing their own financial plans on a single index card.

I love the exercise, because it makes you think about what's important and forces you to be succinct.

So, here's my index-card financial plan:


Everything else is details. 

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