Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



After a Hard Fall, Is It Game Over for Barnes & Noble?

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Source: Wikimedia Commons.

After the news broke on April 3 that Liberty Media (NASDAQ: LMCA  ) , a media conglomerate that owns minority interests in several businesses, will divest 90% of its Barnes & Noble (NYSE: BKS  ) stake, the share price of the book retailer plummeted 13.5%. With its shares now trading at $19.12, investors can buy the company for almost 20% less than what it cost at its 52-week high. The fall continued on April 4, with the shares sliding another 4% in midday trading. Considering this steep price drop and Liberty Media's transaction, should investors consider this a buying opportunity for the business or is it too risky to dive into?

Liberty Media hit Barnes & Noble big-time
Before it decided to sell off the majority of its ownership in the book retailer, Liberty Media owned about 17% of Barnes & Noble. However, the bookstore hasn't been the high-flying page-turner the company hoped it might be. While it is true that from 2010 through 2012 the company grew its revenue 23%, from $5.8 billion to $7.1 billion, its growth engine quickly came to a stop.

You see, during this time frame, the primary driver behind the company's top-line growth was its Nook segment. Over the three-year period, the revenue from Barnes & Noble's Nook operation soared from a modest $105.4 million to $933.5 million. Put another way, this segment accounted for 64% of the business's growth between 2010 and 2012, and it came to make up about 25% of the entire e-book market at its peak.

Since 2012, though, things have become progressively worse for this part of the business. Due to increased competition from the likes of Amazon (NASDAQ: AMZN  ) , the company's Nook revenue fell off a cliff. In 2013, Barnes & Noble's revenue fell 4% to $6.8 billion, driven by the 16% falloff in sales reported by its Nook segment.

Source: Pew Research Center.

This has been particularly painful for Barnes & Noble, especially at a time when Amazon's e-reader market share greatly exceeds that of Barnes & Noble's Nook. As only 24% of Americans own e-readers and Amazon has more than 50% market share, Amazon has a nice stake in the industry along with plenty of room to grow. This makes now an especially painful time for the Nook to see its slice of the pie decline.

Should investors even worry about this, though?
Based on this data, it looks as if investors should be very concerned about Barnes & Noble's prospects. On top of losing a nice chunk of revenue, the company has lost the trust of a significant shareholder. However, not everything is going badly for the company.

In spite of the poor Nook sales, Barnes & Noble has seen a general incline in revenue over the past few years. Between 2010 and 2013, for instance, the company reported that its revenue (excluding Nook sales) rose 7%, from $5.7 billion to $6.1 billion. Profits have also risen for the company if you take out its results from its Nook segment. Between 2010 and 2013, the company's operating income with the Nook excluded rose 46%, from $199.8 million to $291.8 million.

Foolish takeaway
As we can see, the picture for Barnes & Noble looks bad, and it has gotten worse over the past couple of years. The main driver behind its lackluster performance has been the company's Nook segment, which is starting to look like a wash. Liberty Media probably came to that realization and decided it would be best for its interests as a media conglomerate to divest its Barnes & Noble shares and focus elsewhere instead.

Reading the story this way while taking into consideration Barnes & Noble's acceptable operational performance (excluding the Nook) suggests that the business will probably not succeed in salvaging its Nook but that its core business is all right. Moving forward, it will be interesting to see how the story develops. However, for investors looking for an opportunity to buy into an otherwise-healthy enterprise, Barnes & Noble might make for a decent prospect at current prices.

Boost your 2014 returns with The Motley Fool's top stock
After  Barnes & Noble stock has fallen so hard and so fast, some investors are probably thinking that it's game over for the company. However, there is a possibility that buying the company's shares now could lead you to some amazing returns if a rebound occurs. Is Barnes & Noble the top stock to own for 2014 or is there something better awaiting the Foolish investor?

There's a huge difference between a good stock and a stock that can make you rich. The Motley Fool's chief investment officer has selected his No. 1 stock for 2014, and it's one of those stocks that could make you rich. You can find out which stock it is in the special free report "The Motley Fool's Top Stock for 2014." Just click here to access the report and find out the name of this under-the-radar company.

Read/Post Comments (2) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 08, 2014, at 9:46 AM, MattLWCap wrote:

    The author appears to have done superficial work on BKS at best. This presents an excellent situation for patient value investors as reality is far different than perception resulting in a very cheap stock.

    To claim that things at BKS look bad and are getting worse is a gross misstatement of actual events and indicates an inability to look past the headlines and see what is really happening.

    If you have one business that is losing money - say $500M - and one business that is making money - say $300M - the net is a loss of $200M. However, if the money losing business goes away, then you are left with a pretty good business.

    That is the situation at BKS. NOOK will be separated from the core business within the next 3 years. Meanwhile, the core business has been growing EBITDA at mid teen levels over the last few years. Is the core business in decline? Yes. However, it still produces gobs of cash flow, and the fact that the chairman and founders owns a TON of stock means that he is incentivized to plow that cash flow into buybacks once NOOK is separated. the result is that BKS will be worth $30-35 in 2-3 years.

  • Report this Comment On April 08, 2014, at 12:47 PM, BuffettJr89 wrote:

    Hello MattLWCap. Thank you very much for reading my article! I greatly appreciate it! If you read all the way through my article, you can see that that is essentially the conclusion I arrived at (separating the businesses). I do believe the company is troubled, but that there is the possibility of things improving if/when it gets rid of its NOOK operations. Thank you and stay Foolish! :)

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2906086, ~/Articles/ArticleHandler.aspx, 8/31/2015 4:04:41 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Daniel Jones

Dan is a Select Freelance writer for The Motley Fool. He focuses primarily on the Consumer Goods sector but also likes to dive in on interesting topics involving energy, industrials, and macroeconomics!

Today's Market

updated Moments ago Sponsored by:
DOW 16,551.18 -91.83 -0.55%
S&P 500 1,976.70 -12.17 -0.61%
NASD 4,780.78 -47.55 -0.98%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/31/2015 3:49 PM
BKS $15.66 Down -0.01 -0.06%
Barnes & Noble CAPS Rating: *
AMZN $513.94 Down -4.07 -0.79% CAPS Rating: ***
LMCA $37.29 Down -0.09 -0.24%
Liberty Media CAPS Rating: ****