More Evidence That Apple Inc.'s iPhone 6 Will Be Huge

With many investors already widely expecting Apple (NASDAQ: AAPL  ) to launch a larger iPhone this year, the iPhone 6, some concrete evidence in support of this idea may now be coming to light. Thanks to the latest patent trial between Apple and Samsung, there are a lot of internal company documents that are being made public as evidence. One exhibit is a fiscal 2014 planning slideshow from Apple, put together about a year ago, which suggests that consumers are demanding bigger, cheaper phones. In it, Apple explicitly recognizes that "consumers want what we don't have."

In this video from Tuesday's Tech Teardown, host Erin Kennedy and Motley Fool tech and telecom bureau chief Evan Niu discuss the newly released documents, and whether or not Apple really is acknowledging that the broader market is heading toward bigger and cheaper. Apple has historically been known for not following market forecasts or using focus groups to come up with product strategy, Evan looks at whether or not that may now be shifting.

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  • Report this Comment On April 09, 2014, at 1:34 AM, GaryDMN wrote:

    Don't forget that Apple is seeking sympathy from the jury. They have to prove that they lost money and market share, do to Samsung's theft of their intellectual property. They can prove patent infringement, but they need to establish loss and what that loss was, in order to help the jury set the monitary award.

  • Report this Comment On April 09, 2014, at 7:56 AM, demodave wrote:

    The thing is, I don't think Apple is saying that "customers want what we don't have". I think that what they are saying is, "when customers buy someone else's phone, they are buying a phone that we don't make, so that's an area of potential competitive focus that we have to consider". Those are very different statements.

  • Report this Comment On April 09, 2014, at 10:46 PM, saikungbob wrote:

    I don't mind Apple building a bigger phone, but I do hope that they don't abandon the smaller format. Personally, I don't want a giant phone. I want a phone that comfortably fits in my breast pocket and that can be worked with one thumb.

    It's funny, before the iPhone, the race was to build an ever smaller phone. I had one Nokia phone that was so small that the keypad was nearly useless for someone like me with large fingers (I had to use a pen to poke the buttons). Now, the race is in exactly the other direction. I have large hands, but find those larger phones to be impossible to use with only one hand and they don't fit in a pocket.

    So, if they can add another form factor (without the fragmentation that is getting to be a problem in the Android world) – fine. Just don't make me hold a large slab up to my face!

  • Report this Comment On April 10, 2014, at 10:03 AM, Nick10 wrote:

    Here is the skinny. Steve Jobs recruited a variety of people to join the Apple Board. One example - Al Gore who promoted the internet to fellow senators. Others were fellow industry leaders. Example - Bill Gates at Microsoft.

    Here is where the story gets dark. Eric Schmidt, CEO of Google the search engine company joined the Apple board about year 2005, Schmidt was there to witness the development of a revolutionary phone. The iPhone was launched in the middle of year 2007.

    Schmidt left the board a while later, still Google’s CEO. A couple of years later Google launched a new product – Android - and gave it away for free for any takers. Android was not a phone but had all the makings of an iPhone. Now Samsung is in fact, the U.S. runner up market leader behind iPhone. As for me, I am not impressed with Samsung’s success. I know how they got there - with someone else’s idea.

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Evan Niu

Evan is a Senior Technology Specialist at The Motley Fool. He was previously a Senior Trading Specialist at a major discount broker. Evan graduated from the University of Texas at Austin, and is a CFA charterholder.

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