Amazon.com Raises the Stakes Against Apple in Streaming

We may never see the iTV that so many of us (myself included) envisioned tech giant Apple (NASDAQ: AAPL  ) producing. However, the recent entry of e-commerce powerhouse Amazon.com (NASDAQ: AMZN  ) into the set-top box market certainly signals that tech names like Apple and Amazon still see this space as a potential growth driver for their respective budding media empires.

Amazon has carved out a valuable lead for itself against Apple in streaming, and it has the numbers to prove it. Amazon recently announced that streaming hours for its Prime Streaming video service had tripled during the past year. Not too shabby.

However, with Amazon and Apple both rumored to be in some form of talks to develop their own television offerings, as well, we could still be in the early innings of this key tech storyline.

Where do Apple and Amazon go from here?
The stage is now set for either Apple or Amazon (or another tech name) to truly raise the stakes and unveil the next great innovation in content creation. And with the recent debut of Amazon's Fire TV devices, it appears the door could be left open to see what Apple has in store when it's expected to meaningfully update it own Apple TV device later this year, as tech and telecom analyst Andrew Tonner discusses in the video below.

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  • Report this Comment On April 12, 2014, at 7:59 PM, Chiam wrote:

    Let me clue you in on Apple.

    Everyone is gunning for their business. Tim Cook is doing one thing very nicely. He is standing still. He is doing nothing. His mildly updated iPads are dying and the 5s sales are diminishing all over the world.

    Cook is never coming out with anything but another 5ss with a 4 inch screen. Analysts will be dismayed to see the new 5ss with the same size screen but a rumor has it that they will reduce the screen back to 3.5 inches. This will make it easier to handle. But more importantly the use of sapphire is expensive and covering a smaller screen will save lots of money.

    Forget TV. The little tv device which they sell is great but competition is destroying that product too and it is a hobby to them. They will never get a deal with Comcast and they will sell those tv devices but the money won't amount to much.

    Itunes is dying and so is the ipod.

    There will be no watch as people expect. No new device or product. Cook is really briliant thought. The biggest driver of EPS has been buy backs. By doing everything possible to drive the price of the stock below 385 and hopefully to below 300, he will be able to buy back the most shares for the buck. Simply genius.

    Look for the 5ss with sapphire and updated iPads with fingerprint readers. Thats about it. IOS8 boring and maybe a keybad for the iPad. Oh and battery life may be a tad better in the phone.

    I say make the screen 3 inches or less and then they can save even more. I laugh when people say that they are coming out with 2 size screens that are bigger. What a joke. Cook came out with one real new phone last year the 5s. The 5c was the 5 in a different shell. Apple is always supply constrained so expect that with the 5ss due to the smaller screen size setup time.

    Look for Apples EPS to fall below 40 again this year and even lower next year. Cook will be given vast bonuses for his great work at being able to buy the shares at a lower price. Nobel prize here!

  • Report this Comment On April 13, 2014, at 1:24 PM, bobbydig wrote:

    The really story is, Google is not even in the picture. Chromecast is cute, but its not the same device as Apple TV, Amazon Fire or Roku. $35 gets you very little spend a bit more and you'll get a "right device."

    Apple is still the gold standard and the Jones are still trying to keep up.

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