How Delta Is Helping Lift Microsoft Stock

A plan to bring phablets onto flights shows the potential for Windows devices, and could help boost Microsoft stock.

Apr 13, 2014 at 12:00PM

Microsoft Delta Phablet

Flying Delta? You may be seeing one of these soon. Source: PR Newswire.

Delta Air Lines (NYSE:DAL) will be putting phablets on flights soon. In a press release, the carrier said that, by this fall, it plans to equip 20,000 flight attendants with handheld Microsoft (NASDAQ:MSFT) Windows phablets. Fool contributor Tim Beyers explains the implications in the following video.  

Specifically, Delta will supply its cabin crews with Lumia 1520 phablets for personalizing in-flight service and providing easy access to flight manuals. All told, the carrier expects the larger-screen 1520 to replace the older Lumia 820 in service on many Delta flights.

Microsoft stock won't see an immediate bump from the project. And yet the upgrade -- orchestrated in concert with AT&T, Avanade, and Nokia -- is notable, since it comes in a market that's been defined by two titans: Android and iOS, which served more than 93% of U.S. smartphone subscribers in February while Windows Phone took just 3%.

The deal should also serve as a good case study, Tim says, and could prove emblematic of the benefits of Microsoft's "One" strategy for providing a comprehensive business experience based on Windows, the Azure cloud computing platform, and its own business apps.

Do you agree? Are you using Windows Phone at your business? Why or why not? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Microsoft stock at current prices.

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Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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