Google Needs More Than Search to Make Android TV a Winner

So Google  (NASDAQ: GOOGL  ) (NASDAQ: GOOG  ) is planning to give us Android TV. There's much to like, Fool contributor Tim Beyers says in the following video. But the company is also going to need more than a powerful, search-driven interface if it hopes to disrupt rivals.

Why? Each alternative has its own strengths. For example, Microsoft's Xbox One already has a voice interface for gaming and TV, and that could improve once Cortana enters the mix. Apple has a wide array of choices, including popular sports programming. Amazon.com's Fire TV adds mobile games playable via a wireless controller. Each set-top-box-cum-console has something that sets it apart.

Android TV needs a better ecosystem to compete, Tim says, and that means making significant investments in the overall experience. Think of faster wireless for delivering HD or even 4K files without relying on the public telecom network. Or local caching in the Android TV "box" for temporary storage of favorite programs so that the viewing experience isn't slowed by Internet hiccups.

No doubt the extra work would require added expense. Yet Google has already shown a willingness to reinvent the TV delivery system with Google Fiber, generally to users' delight. Surrounding Android TV with a similarly improved network should play just as well, Tim says.

Now it's your turn to weigh in. Would you give Android TV a chance?  Why or why not? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Google stock at current prices.

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  • Report this Comment On April 17, 2014, at 10:33 AM, tech123 wrote:

    Android TV™ Channel Presents the Trailer for The Amazing Spider-Man 2

    Read more: http://www.digitaljournal.com/pr/1856710#ixzz2z9cbvIOr

    Androidtv.com News: Amazing Spider-Man 2 Trailer

    Peter Parker runs the gauntlet as the mysterious company Oscorp sends up a slew of supervillains against him, impacting on his life.

    We've always known that Spider-Man's most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in "The Amazing Spider-Man 2," Peter Parker finds that his greatest battle is about to begin.

    It's great to be Spider-Man (Andrew Garfield). For Peter Parker, there's no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: Oscorp.

    Director: Marc Webb

    Writers: Alex Kurtzman (screenplay), Roberto Orci (screenplay), 7 more credits »

    Stars: Andrew Garfield, Emma Stone, Jamie Foxx | See full cast and crew

    ANDROID TV™ covers red carpet, award shows, movie premieres and original productions. ANDROID TV™ will have exclusive sit down interviews with the biggest celebrities.

    "We are excited to continue our mission that started in 2006- of distributing red carpet & exclusive interviews, entertainment news, independent film making,TV and movie content," says Fernando Escovar creative director of ANDROID TV™ products and services.

    Exo Level and the ANDROID TV™ development team have created a cult following. Consumers are willing and eager to pay nearly double the price of competing devices like Apple TV and Roku for a better performing EXOON tv set top box.

    Consumers and developers alike love the quad core processor, upgraded chipset and custom rom that comes fully rooted which allows users super privileges to fully customize their EXOON set top box with 3rd party add-ons.

    "The world renowned technology we have developed is changing the way we communicate with our TV and devices overall," says Jason Labossiere President of Exo Level

    Exoon Power Pro includes channels like movies and television, music-only channels featuring all of the latest hits, news channel support from providers like Fox News and SkyNews, Latino-oriented content, family content and more. Exoon Power Pro also supports many existing services that you may already subscribe to like Netflix, Hulu, Vudu, Pandora and other popular services through the set top box, allowing you to seamlessly integrate the service into your existing home theater configuration.

    Exo Level will be running an extensive advertising campaign to attract new customers to the already stable and increasingly popular user base. Dubbed the "We Love TV" campaign, it is designed to showcase what makes the ANDROIDTV.com so attractive to consumers with a wide variety of different tastes and interests.

    Read more: http://www.digitaljournal.com/pr/1856710#ixzz2z9cgwi2S

  • Report this Comment On April 17, 2014, at 10:35 AM, tech123 wrote:

    Exo Level, LLC Defeats Google, Inc. ICANN UDRP Dispute on the Domain Names androidtv.com and xbmcandroidtv.com

  • Report this Comment On April 17, 2014, at 10:40 AM, tech123 wrote:

    I think Android TV will be a strong growth sector for Google. Google is an advertising company. TV is 2 trillion dollar industry. Android TV is one of many paths to Googles growth and ultimate dominance! Go Google!

  • Report this Comment On April 19, 2014, at 5:24 PM, tech123 wrote:

    http://en.wikipedia.org/wiki/Android_TV

    Android TV was created in 2006 by Fernando Escovar. On November 2, 2006, Mr. Escovar registered the domain name androidtv.com with GoDaddy.com.

    http://androidtv.com was registered for purposes of displaying the type of Hollywood-centric videographic content that Mr. Escovar produced, but with a “bot” feel (or theme) to it.

    Shortly after registering the domain name androidtv.com, Mr. Escovar began advertising his business in connection with the new domain name as a commercial website that his customers could visit.

    For example, he began advertising in January of 2007 in Jack Magazine.

    EXOON Power Pro Powered By AndroidTV.com

    Plug and play

    quad core processor

    450 feet wi fi

    blue tooth

    heat sync - prevents over heating and over all life span of the device

    custom firmware

    over the air updates

    ROM is fully rooted which makes it truly open sourced

    No restrictions to 3rd party app

    Pre Installed with XBMC and all the add ons for XBMC. Which allows consumers to stream tv and movies legally and for free.

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