Ford Shows a New Mustang but Holds Back the Details

There's already a special edition of the all-new 2015 Mustang -- but we still don't know how much any of them will cost.

Apr 20, 2014 at 10:30AM


Ford chief operating officer Mark Fields talked to the Fool's John Rosevear about the new 2015 Mustang 50 Year Limited Edition in New York on Wednesday. Photo credit: Rex Moore/The Motley Fool.

Ford (NYSE:F) on Wednesday revealed the first of what will likely be many special editions of its all-new Mustang, a package that commemorates the 50th anniversary of the original Mustang's launch in 1964.

Executive Chairman Bill Ford and Chief Operating Officer Mark Fields presented the latest Mustang variant in a splashy media event at the New York International Auto Show.

Officially called the "2015 Ford Mustang 50 Year Limited Edition," the model will be limited to just 1,964 examples. 

So how much will it cost? Ford didn't tell us. In fact, no pricing for any of the new Mustangs has been announced, in what is becoming a somewhat strange slow-motion rollout of Ford's new pony.

Ford still hasn't told us some important things about the Mustang
So what is this new model? In a nutshell, it's a Mustang GT fastback with every option and some special badges and trim, including a plaque carrying Bill Ford's signature. 


All of the 50 Year Mustangs will come with a special plaque signed by Executive Chairman Bill Ford. Photo credit: Ford Motor Company.

Buyers will be able to choose from two historic colors, Wimbledon White and Kona Blue, and manual or automatic transmission. That's it for options -- everything else is standard.

None of that was unexpected. But here's what's kind of strange: We don't know how much it'll cost, or how much horsepower it'll have. 

In fact, we don't know how much any of the new Mustangs will cost, or how much horsepower they'll have, or what options will be available. It has been four months since the all-new Mustang was officially unveiled, but there's a lot that Ford hasn't yet told us.


This plush interior is standard on the 50 Year Limited Edition. Photo credit: Ford Motor Company.

Ford is expected to start taking orders for the 2015 Mustang in just a few weeks. Why hasn't the company given its potential customers the full scoop on its most iconic product?

An (understandable) excess of caution?
I'm not sure, but I suspect that Ford is just being extra-careful.

Ford's quality in recent years has been very strong for the most part, but when Ford has fallen down, it has been around new-product launches.

The Escape's launch in 2012 was marred by several recalls. The Fusion's rollout later that year was very slow, as the factory struggled to meet internal quality standards consistently. 

And the launch of the Fusion's upscale sibling, the Lincoln MKZ, was essentially delayed at the last minute over quality concerns -- even as a long-planned national ad campaign for the car was rolling.

These were huge, expensive headaches for Ford. The company responded by revamping its launch procedures, and by putting Joe Hinrichs, a well-regarded manufacturing expert, in charge of its North and South America divisions. 

Ford doesn't want any problems with the launch of the new Mustang -- and it definitely doesn't want any problems with the much more complicated launch of its all-new F-150 pickups later this year. 


The rear of the 50 Year Limited Edition includes a new version of the Mustang's faux gas cap. Photo credit: Ford Motor Company.

My sense is that Ford executives are being carefully vague about timelines, and holding back some specifics on the new Mustang, because they want to make sure they get it right -- and they're going to take the time they need to ensure that it's right.

In other words, the Mustang will launch when it's ready -- even if that means some frustration for Ford fans, and even if that means the new Mustang will largely miss the summer season this year.

It might cost Ford a few sales. But from the perspective of ensuring that the new Mustang is a high-quality product, it's the right thing for Ford to do.

OPEC loves 5.0 liter Mustangs, but they're going to hate this amazing new company
Imagine a company that rents a very specific and valuable piece of machinery for $41,000 per hour. (That's almost as much as the average American makes in a year!) And Warren Buffett is so confident in this company's can't-live-without-it business model, he just loaded up on 8.8 million shares. An exclusive, brand-new Motley Fool report reveals the company we're calling OPEC's Worst Nightmare. Just click here to uncover the name of this industry-leading stock for free, and join Buffett in his quest for a veritable landslide of profits!

John Rosevear owns shares of Ford. The Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers