A New Yahoo! TV Strategy Could Pay Off Nicely

By focusing on half-hour comedy, CEO Mayer and her team may have found a way to set Yahoo! TV apart in a crowded field.

Apr 22, 2014 at 6:00PM

Yahoo! (NASDAQ:YHOO) is entering the crowded market for original online programming. Will the strategy pay off? Fool contributor Tim Beyers examines the prospects for a more expansive Yahoo! TV effort in the following video.

According to The Wall Street Journal, Yahoo! is aiming to produce a series of 10-episode half-hour sitcoms. That could be a great move, Tim says, especially when you consider that Netflix, HBO, and AMC Networks have spent so much producing award-winning dramas. Yahoo! could be catering to an underserved genre.

The timing is also interesting. CEO Marissa Mayer touted Yahoo!'s TV partnerships in her January keynote speech at CES, including an exclusive deal for online SNL clips. AMC, meanwhile, has only just begun to fund scripted comedy, while Netflix has high hopes, but no confirmed plans, for future seasons of Arrested Development. HBO's Veep and Silicon Valley stand out as the most likely rivals for new Yahoo! comedy programming, though Sony's Crackle has dipped its toe in the genre with Jerry Seinfeld's Comedians in Cars Getting Coffee.

Regardless of how the landscape evolves, what should matter to investors is that Yahoo! is expanding its footprint without playing the copycat. Tim says that should yield benefits.

Now it's your turn to weigh in. What do you think of Yahoo!'s TV strategy? Will you be tuning in when the network launches new programs? Please watch the video to get the full story, and then leave a comment to let us know your take, including whether you would buy, sell, or short Yahoo! stock at current prices.

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Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends AMC Networks, Netflix, and Yahoo! and owns shares of Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

The Motley Fool recommends AMC Networks, Netflix, and Yahoo!. The Motley Fool owns shares of Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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