A Closer Look at the 2015 Hyundai Sonata

The Motley Fool was on hand when Hyundai took the wraps off of its all-new sedan.

Apr 24, 2014 at 8:15PM


Hyundai revealed the U.S. version of its all-new 2015 Sonata sedan at an event in New York last week. Photo credit: Hyundai

The New York International Auto Show is a major stop on the world's auto show circuit. Like so much else in New York, it's big, it's loud, and it's one of the industry's highest-profile stages.

The Motley Fool's Rex Moore and John Rosevear were in New York last week for two days devoted to events for the world's automotive and financial media -- and they've captured the highlights to share with you through the magic of video.

One of those highlights was actually revealed in a special event the night before the New York show opened, when Hyundai (NASDAQOTH:HYMTF) invited journalists to a preview of its all-new 2015 Sonata sedan -- an extremely important vehicle for Hyundai in the U.S.

After full-size pickup trucks, midsize sedans are America's best-selling vehicles. The market is dominated by four big heavyweights: Toyota's (NYSE:TM) Camry, Honda's (NYSE:HMC) Accord, Nissan's (NASDAQOTH:NSANY) Altima, and Ford's (NYSE:F) Fusion. 

Hyundai has worked hard to get a bigger piece of that large and profitable pie. The current Sonata has helped that effort over the last few years. It has been praised by reviewers for its long list of features and amenities -- and for its striking, "swoopy" styling that gives it the look of a more premium vehicle.

With the new Sonata, due later this year, Hyundai went in a somewhat different direction. The high-tech amenities are still there -- in fact, there are some new ones. But the styling has taken a different road. Hyundai told us that they aimed for a more subdued, mature look, less flashy, toned down.

But after the Sonata was revealed in Korea earlier this year, many critics suggested that it was too toned-down, even boring.

Hyundai responded with some tweaks to the Sonata for the U.S. market, including a "Sport" package that adds a bit of flair (or at least, a bit of chrome). We took a close look at several examples of the all-new Sonata while we were in New York. In this short video, you'll get a close look of your own -- and hear John and Rex give their thoughts on Hyundai's important new midsize sedan.

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John Rosevear owns shares of Ford. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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