Why Shares of Elizabeth Arden, Inc. Jumped Again

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Elizabeth Arden,  (NASDAQ: RDEN  ) were heading north for the second day in a row today, gaining as much as 12% on reports that it's hired Goldman Sachs to help it find a buyer.

So what: The cosmetics-maker's stock jumped yesterday after a Korean company, LG Household, said it was potentially interested in buying it, and today, investors learned that Arden has been working with the investment bank on a sale, according to Reuters. Neither party commented on the matter, but a sale certainly seems like a strong possibility after twin reports have now emerged.  

Now what: Elizabeth Arden's stock is now up 25% in the past two days, driving its market cap above $1 billion. The rumors of a possible sale come up at a time when the makeup company is struggling, having seen revenue fall in North America by 13% in its latest quarter. Analysts expect an overall decline in sales for the current fiscal year. With one potential buyer already known, the stock could continue to move higher as the company takes steps toward realizing a sale.

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