I know, I know. Looking through SEC reports isn't always fun. Honestly, it's part of my job and sometimes I have a hard time getting through them as well. But here's why it's important. Take a look at the following tweets and see if you can get a feel for how these companies performed in the most recent quarter:
Here's how Microsoft (NASDAQ:MSFT) did over the past three months. It's Satya Nadella's first quarterly earnings call as CEO, so this is important.
Microsoft shares rise 2% after sales and profit beat Wall Street's estimates. First results under CEO Nadella. http://t.co/sg4DgfqJjh— CNNMoney.com (@CNNMoney) April 24, 2014
Great! The company beat estimates, shares are up. Way to go, Nadella! But, then there's this:
Breaking: Microsoft's third-quarter profit declined 6.5%, dragged down by slumping personal-computer sales. http://t.co/v9zjhfol9s— Wall Street Journal (@WSJ) April 24, 2014
Come on, Nadella, get it together!
OK, well, maybe Microsoft's earnings were a little confusing. Let's see how Amazon.com (NASDAQ:AMZN)did:
Amazon reports another quarter of skimpy profits, weighed down by its heavy spending. http://t.co/KYDNCYpIrw $— WSJD (@WSJD) April 24, 2014
Well, that sounds kinda negative. How about another article from another source:
Hmm, that sounds much better.
But how do we figure out what's really going on?
The Foolish approach
To be sure, we can read the full articles and not just the headlines. But even when we do that, it's likely each article writer is using the same information and taking a new angle to make different points. And that's OK. The Motley Fool encourages its writers to do the same.
But as good as having someone recap the information can be, it may not paint the full picture. That's where going straight to the earnings report comes in. Reading one or two articles is helpful in adding context to the earnings numbers, but diving into the filings yourself will provide a fuller picture and make you a much better investor.
Why? Because you'll be able to see the the quarterly numbers for yourself, and see what's changed sequentially and what's going on year over year. That'll give you a better long-term perspective on your stock instead of all the doom-and-gloom or unrealistic euphoria that sometimes surrounds earnings articles.
If you're new to investing, check out this Fool article on the right place to start investing now or our check out our 13 Steps to Investing Foolishly. If you'e a seasoned investor who needs to dig into earnings reports a little more, check out the SEC's EDGAR website and search for official earnings reports. Or you can type the ticker symbol on our website search box and then click the SEC filings tab.
But no matter how you get the quarterly earnings information, make sure you're reading the official filings for yourself. It takes a little more patience than reading articles, but you'll get a better long-term perspective on how a company's doing, and you'll likely learn a little something in the process.
Oh, and here's The Motley Fool's top stock for 2014
Every year, The Motley Fool's chief investment officer hand-picks one stock with amazing potential. But it's not just any run-of-the-mill company. It's a stock perfectly positioned to cash in on the upcoming year's most lucrative trends. Last year his pick skyrocketed 134%. And previous top picks have gained upwards of 908%, 1,252% and 1,303%! Just click here to download your free copy of "The Motley Fool's Top Stock for 2014" today.
Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Amazon.com. It also owns shares of Microsoft and Qualcomm. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.