Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Is Apple About to Make a $3.2 Billion Mistake?

There's a rumor! There's a rumor! Apparently, the latest rumor is that Apple's (NASDAQ: AAPL  ) acquisition prowl is leading it to consider spending a whopping $3.2 billion on Beats Audio. For those of you unfamiliar with Beats Audio, it's a 300-person outfit that develops audio equipment (think headphones and speakers), as well as software.

A "pill" speaker from Beats Audio. Source: Beats Audio. 

Beats was most recently worth about $1 billion
Right off the bat, it's important to note that handset vendor HTC picked up a 50.1% majority stake in Beats for $309 million back in August 2011. About a year later, HTC sold back half of its stake for $150 million (which would imply that the company took about a $4 million loss on that purchase. Then, a little more than a year later, HTC agreed to sell back the remaining portion of the company for $265 million – this time, actually turning a profit on that initial investment.

Handset vendor and Apple competitor HTC once owned a majority stake in Beats Audio. Source:

This leads to an implied value of about $1.06 billion as of the most recent transaction. Now, one could argue that HTC was in a bit of a bind and needed to cash out as quickly as possible; but if the company was really worth anywhere close to $3.2 billion, then surely HTC would have been able to either negotiate more aggressively with Beats' management, or shop that stake around to others --perhaps even Apple.

Talk about a premium!
When it comes to acquisitions, a premium of anywhere from 50%-100% isn't uncommon, so a purchase for about $1.5 billion-$2 billion would make sense if there were a pressing strategic need for Apple to own Beats; but $3.2 billion would indicate that Beats has something that Apple really wants and can't develop cheaply on its own. That's the iffiest part of this whole alleged "deal."

Now, that being said, while a 200%+ premium seems egregious, there is some strategic merit to picking up Beats. For example, Beats does have a pretty solid reputation in delivering high-quality headphones and other audio products, which Apple could sell as complementary products to its core iPhone/iPad/Mac offerings. Further, Beats recently launched a music streaming service known as Beats Music, which could be the most valuable part of Beats to Apple.

Could Beats Music be worth that premium?
While Apple could certainly buy a headphone vendor for much cheaper -- Apple bought a processor design team for under $300 million -- the value for Apple here seems to be the streaming music service. Apparently, Beats has deals with just about all of the major labels, which gives it access to a broad swath of content.

Apple's success today began with the music-focused iPod, which has evolved dramatically during the years. Source: Apple. 

However, do remember that Apple owns and operates iTunes, which is still the world's most popular music download service, even if that growth has hit a snag. It doesn't seem farfetched that Apple could leverage the relationships and infrastructure to develop a streaming service similar to what Beats, and others, offer. If Apple could develop iTunes radio, it should have no problem developing a Beats Music competitor should it choose to.

Foolish bottom line
At the end of the day, $3.2 billion is less than a tenth of Apple's yearly net income, so even if it wanted to absolutely splurge on such a strategic purchase, it wouldn't exactly leave Apple in financial ruin. However, it is important to note that Apple's acquisition strategy has been successful to date precisely because it picks up fairly small companies, each for a reasonable price, and each as an enabler of what ultimately blossoms into a broad/deep internal effort. A $3.2 billion purchase of Beats just doesn't seem to be Apple's style, but only time will tell.

The biggest thing to come out of Silicon Valley in years
If you thought the iPod, the iPhone, and the iPad were amazing, just wait until you see this. One hundred of Apple's top engineers are busy building one in a secret lab. And an ABI Research report predicts 485 million of them could be sold over the next decade. But you can invest in it right now... for just a fraction of the price of AAPL stock. Click here to get the full story in this eye-opening new report.

Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 08, 2014, at 9:53 PM, joechuck440 wrote:

    Apple should have saved 3 bil and picked up mad catz for $3,00 omg

  • Report this Comment On May 09, 2014, at 12:20 AM, margiecfl wrote:

    Why pay so much for this company? M+A, just looking to spend excess cash? Beats streaming doesn't do well compared to its competitors

  • Report this Comment On May 09, 2014, at 8:16 AM, Cintos wrote:

    Yea, lets tear into Apple for a 2-3x overspend. In the meantime, Facebook can spend $15B on WhatsAp for 100x and Google can buy then sell Motorola for a $10B loss, and mums the word..

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2950407, ~/Articles/ArticleHandler.aspx, 9/4/2015 8:54:29 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Ashraf Eassa

Ashraf Eassa is a technology specialist with The Motley Fool. He writes mostly about technology stocks, but is especially interested in anything related to chips -- the semiconductor kind, that is. Follow him on Twitter:

Today's Market

updated 11 hours ago Sponsored by:
DOW 16,374.76 23.38 0.00%
S&P 500 1,951.13 2.27 0.00%
NASD 4,733.50 0.00 0.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/3/2015 4:00 PM
AAPL $110.37 Down +0.00 +0.00%
Apple CAPS Rating: ****