How Ford Motor Company Will Fight Back Against Chrysler's Ram

Ford's F-150 has an uphill battle to gain on Chrysler's hot Ram 1500. Photo credit: Ford Motor Company.

How will Ford (NYSE: F  ) fight back against the Ram?

Fiat Chrysler's (NASDAQOTH: FIATY  ) Ram pickups have been selling like hotcakes -- up 23% so far this year. Meanwhile, Ford's F-Series line is up less than 4%.

Ford says that its share of the pickup market was unchanged in the first quarter of 2014 versus last year. But it slipped a bit in April. 

That won't do for the Blue Oval. The F-Series is Ford's most important product, and its most profitable one.

What's going on, and how can Ford respond?

Right now, the F-150 is Detroit's oldest truck
Ford has long been America's pickup-truck leader. That's still true, but the Ram has been on a tear recently. 

That tear got under way in earnest after the Ram 1500 got a significant overhaul for the 2013 model year. From the outside, it didn't look a lot different. But inside, there was a much-improved interior, and under the hood was a new eight-speed automatic transmission that significantly improved fuel economy. 

The 2014 Ram 1500 is a handsome truck, and a nice one to drive. Reviews have been very positive, and sales have been strong. Photo credit: Fiat Chrysler.

Suspension tweaks (plus that new interior) made the Ram a much nicer pickup to drive. Comparison-shoppers noticed, and critics have also noticed: The Ram was Motor Trend's Truck of the Year in 2013 and 2014, and it's currently Consumer Reports' top-rated pickup. 

Meanwhile, the F-150 hasn't changed much. Ford gives it some updates every year, but America's best-selling pickup hasn't had significant changes since 2011, when Ford replaced its engines with a line of more fuel-efficient options. The truck's basic design dates to the 2009 model year.

The F-150 and its Super Duty siblings are still very competitive products, though. In fact, given the Ram's recent overhaul, and the all-new Chevy Silverado and GMC Sierra that General Motors (NYSE: GM  ) introduced last year, Ford has done well to (mostly) keep pace.

But there's more to the story than that.

It's not just about the trucks themselves
You may recall that March's U.S. auto-sales numbers came with a surprise: For the first time in almost 15 years, the Ram 1500 outsold the Chevrolet Silverado.

That got people's attention all throughout the auto business. What had Fiat Chrysler done to make the Ram so strong? And what was GM doing wrong with its all-new trucks?

The answer to both of those questions turned out to be incentives. Chrysler was giving fat discounts averaging more than $5,500 per truck -- 46% higher than GM's, according to J.D. Power. 

Incentives are a big part of the pickup business. While discounts are only part of the picture for individual consumers, they're a very big deal for commercial-fleet buyers. Lately, those kinds of buyers -- think homebuilders and oilfield-services companies, among others -- have been buying an awful lot of pickups. 

That means incentives can move the market in a big way. (It also means that they're a cost of doing business in the full-size pickup realm. Why are Detroit's average incentives higher than the foreign competition's? This is why.)

Being stingy with pickup incentives was very good for GM's first-quarter profits. But it wasn't so good for GM's pickup sales, particularly at the low end of the market -- where the Ram was able to gain ground.

But things returned to normal in April: The Silverado outsold the Ram by 6,081 vehicles last month. The Ram still did well -- sales were up 17% -- but GM came a lot closer to keeping pace. Sales of the Silverado and the GMC Sierra were up a combined 12%.

Why did things change?

GM boosted its offers in April in what it said was a targeted way. It gave lower-end double-cab and V6-powered models extra discounts in an effort to win back lost ground from Ram. GM's discounts rose to around $4,400 a truck, according to J.D. Power figures provided to The Motley Fool. 

Meanwhile, Chrysler dialed their incentives back to something closer to the industry average -- around $4,200 per truck, per J.D. Power. Ram sales were still strong, but GM's got better -- and both beat Ford's modest gain, because they beat Ford's incentives.

How Ford will fight back against the Ram's gains
Ford has held its incentives relatively steady for months, at an average around $4,000 per truck.  That varies a bit from month to month, as Ford makes regional adjustments -- and as the "mix" of pickup models varies. (Different models get different discounts.)

Ford's incentives were around $3,700 per truck in April. That was down about $210 from its March average -- and it was probably down a little too far.

So what will Ford do in May? I don't know for sure, but I can make an educated guess, and I bet you can too: Expect Ford's discounts to rise -- but in a careful, moderate way.

Ford's incentives in May 2013 were higher than they have been recently, around $4,300 per truck. That gives Ford some leeway: It could boost its discounts from last month's levels quite a bit, making it more competitive with offers from Chrysler and GM, while still being able to say that its per-truck spending on incentives had fallen year over year.

A boost in sales that came without exceeding last year's incentive levels would reassure Ford's investors, who worry about the impact of incentives on Ford's profit margins -- and about lagging pickup sales.

It seems like the obvious move. Will Ford make it? Stay tuned.

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Read/Post Comments (47) | Recommend This Article (25)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 10, 2014, at 2:01 PM, imDanielle2 wrote:

    Maybe people are tired of hearing about FORD shipping more and more U.S. jobs to Mexico while still owing U.S. taxpayers more than 6 BILLION dollars!

  • Report this Comment On May 10, 2014, at 3:06 PM, rshunk wrote:

    no mention of the totally redesigned and highly anticipated 2015 Ford F150 available this Fall? ......

  • Report this Comment On May 10, 2014, at 3:25 PM, Kronos7 wrote:

    It's their arrogance that kills sales. I am a lifelong Ford man and have owned 6 F150s 1 F250 and 3 full sized Broncos. When I went to buy a new F150 last year I was pissed off at the way I was treated. Not only would they not move from sticker price, they acted like they were doing me a great favor to sell me a truck. I don't care how long its been number one, it's still just a truck.

    By the way I had similar experience at three local Ford dealers and I stopped shopping.

  • Report this Comment On May 10, 2014, at 3:52 PM, dazz11 wrote:

    GM and Chrysler were bailed not Ford

  • Report this Comment On May 10, 2014, at 3:55 PM, bcweir wrote:

    Kronos, buy the Dodge instead. Saw it at the auto show in Dallas. Dodge has a seriously nice truck - very competitive pricewise, excellent deal, and a better vehicle than Ford's aging chassis. You owe it to yourself to at least consider it.

  • Report this Comment On May 10, 2014, at 4:28 PM, BeauCharles wrote:

    @imDanielle2, aim your indignation correctly. Ford did not take government bailout loans or go into bankruptcy. It had enough cash reserves to weather the crash.

  • Report this Comment On May 10, 2014, at 4:33 PM, jimbokirko1701 wrote:

    I wouldn't own a 'Farked On Race Day' if the dag things were free. Fords arrogance is truly astounding, not to mention the fact that they are shipping most of their jobs out of the country!!

    Ford tough my butt!.....An F-150 can't haul CRAP!!

    I drive a Dodge Ram / 5.7 Hemi / Class 5 Towing..........Ford only wishes they could compare to Dodge!

    Ford face it, YOU SUCK!!!!!!!!

    Ford has openly admitted their goal is the foreign market, not the American one. We are nothing more than an after thought for Ford.

  • Report this Comment On May 10, 2014, at 4:37 PM, jimbokirko1701 wrote:

    FORD was not part of the great tax payer bail out simply because the majority of their sales is in foreign countries. American sales are but a small part of the pie for them. They have openly admitted their goal is the foreign market, putting America second..........AMERICA IS SECOND UNTO NO ONE, you bunch of slack jawed pansies!!!

  • Report this Comment On May 10, 2014, at 4:38 PM, dtownrebel2 wrote:

    Ford did not take any Government $. That was GM and Chrysler.

    Ford is also in the process of launching the new 2015 F-150, 250 and 350 which will hit the dealers around August this year. This has to be the most important launch in Ford history. The new F-150's body exterior is all aluminum which shaves off around 700 lbs from their current model. That's a 15% reduction in body weight which will boost gas mileage and load capacity. This will be the first vehicle in the world that has an all aluminum body that is mass produced.

  • Report this Comment On May 10, 2014, at 4:38 PM, jimbokirko1701 wrote:

    DODGE RULES...........ford drools.

    You couldn't pay me to own a ford!

    END OF STORY!

  • Report this Comment On May 10, 2014, at 4:40 PM, jimbokirko1701 wrote:

    There is NO passenger truck engine on the market today that can compare unto the new 6.4 Hemi..........Ford and Chevy both wish they had an engine like that.

  • Report this Comment On May 10, 2014, at 4:43 PM, dtownrebel2 wrote:

    Your right, we cannot pay you but Walmart does.

  • Report this Comment On May 10, 2014, at 4:44 PM, Theinsultedelf wrote:

    I like Ford trucks but I would never buy a aluminum one.

  • Report this Comment On May 10, 2014, at 5:28 PM, BBXTRAD1 wrote:

    jimbokirko1701-Good lord, how old are you? I remember saying stuff like that in high school also. The 6.4 is going to be in the Charger or is it going to be in the Ram too?

    I will give Dodge credit they have always had pretty bad ass motors. The rest of the truck is the question.

  • Report this Comment On May 10, 2014, at 5:35 PM, chimidog wrote:

    You talk about percentage gains & losses- which is bunk. Chrysler was up 20 something percent and Ford up almost 4%. But you did not say 20% of what.

    When you look at Fords unit sales they dwarf Chryslers plus the F150 is outgoing model. Why Fools distort & twist the facts.

  • Report this Comment On May 10, 2014, at 6:20 PM, rrich wrote:

    The comments are hysterical.

    The Dodge owner are trying to justify their ill-informed purchase. Oh well.

    Mathematics is a funny science. If you start with almost nothing, any percentage increase of almost nothing is just a bit more than nothing.

    And we all remember the acronym FIAT for "Fix It Again, Tony". And now it is a "Fiat Dodge Ram Truck".

  • Report this Comment On May 10, 2014, at 6:31 PM, DomVendetta wrote:

    dazz11

    Ummm wrong! Before the Chrysler and GM bailouts Ford took tax payer money to restructure and moved jobs to Mexico and other countries.

    It just wasn't called a bailout and..the money hasn't been paid back.

  • Report this Comment On May 10, 2014, at 6:54 PM, Jason87467 wrote:

    It's the GM trucks Ford has to worry about. GM just needs to learn how to market it products. The Silverado won the truck of the year and Consumer Reports rated the Siverado the best truck while Ford was third behind the second rated Ram and top rated Silverado.

  • Report this Comment On May 10, 2014, at 8:00 PM, McSniperliger wrote:

    Its probably cause the Ram 1500 has a diesel in it and Ford only has the Egobooster in the F150. Ford still has the best dang truck in the world.

  • Report this Comment On May 10, 2014, at 8:25 PM, E2020 wrote:

    Wanna know whats wrong with Ford trucks? They are nothing but junk!!! I just traded in my 2007 F-150 FX4 today. I am so glad that the piece of junk ran long enough to get it to the dealer. I traded it for a Maxima. I took a HUGE loss on the truck to get rid of it, but it was worth it to not have to keep putting money into it. I will NEVER NEVER NEVER own another piece of junk Ford. Im searching CL for a 97 Dodge 1500 like I had before the Ford. I should have just kept it. It was bullet proof.

  • Report this Comment On May 10, 2014, at 9:50 PM, fpl1954 wrote:

    I just traded my F150 in on a Dodge 1500 pickup. I wouldn't say it is better. The reason I bought a Dodge is the Ford dealership was sold and I don't know the new owner. I thought I knew the guy at the Dodge dealer, but he turned out to be a jerk. My new truck seems as good as my Ford, and it gets 25MPG on the highway, which is great for a 4WD

  • Report this Comment On May 10, 2014, at 9:52 PM, AmericanFirst wrote:

    The facts per the GM Bailout:

    - GM received $50B Cash Bailout funding, gov./ taxpayers ultimately lost $11.2B with sale of GM Stock.

    - GM defaulted on their Bondholders for approx. $30B

    - GM received $45B in corp. income tax benefits as a TARP participant, has resulted in sheltering $B's of GM earnings.

    Ford received a $5.9B Dept of Energy "LOAN" for the development of green technology from the same fund Nissan, Tesla, Fisker and others received funding for green tech development. F is or will payback as scheduled........prove me wrong.

    The gov. /taxpayers had ZERO equity interest in Ford.

  • Report this Comment On May 10, 2014, at 10:28 PM, sendurcashtofiat wrote:

    Keep sending your money over seas. I hope you like your foreign vehicle, you may have to eat it.

  • Report this Comment On May 10, 2014, at 10:31 PM, moparmtn wrote:

    My son bought a Dodge Ram in 2007 new... this has been a great truck for him.... it now has over 130,000 miles on it and has no problems... It drives nice and is very tight and quiet with out squeaks and rattles....

  • Report this Comment On May 11, 2014, at 12:00 AM, aktundra wrote:

    The 2015 F150 looks good from the side and rear, actually pretty similar to the current truck but the front end is as awkward as could be imagined. It takes cues from the ghoulish face of the Super duty and somehow makes it worse with the odd split headlights that dont look like they serve any functional purpose other than to look different. Our fleet buyer just added 11 Ram 1500s and 3 2500s to the shop, Fords may come in the future but for now RAM seems to have won.

  • Report this Comment On May 11, 2014, at 12:32 AM, AYREWOLF wrote:

    If Ford and GM would give considerations to its commercial fleet buyers and offer older options, would increase sales, such as offering a standard transmission again. Both GM and Ford no longer offers a clutch/standard transmission. Thus for us in towing a new Ford or GM is useless. That's why I bought 4 new Rams.

  • Report this Comment On May 11, 2014, at 1:03 AM, freddiegofaster wrote:

    No hard core heterosexual truck enthusiast would want a truck that "touts" an automatic transmission and a coil spring rear end unless they were Earley of the Squidbillies.

  • Report this Comment On May 11, 2014, at 7:04 AM, dolfan1 wrote:

    Not pointed out in the article, is the FACT that Ford has been re-designed for the 2015 model, using high-strength ALUMINUM instead of steel. This is shedding over 700 pounds, plus NEW eco-boost engines, and an optional POWER tailgate. Better fuel economy. Many NOW buyers are waiting for the NEW Ford models. This also impacts some potential sales of GM and Ram pickups to some degree. Ford will increase their incentive offers shortly to unload the 2014 models. All manufacturers increase incentives (happens every year) before the new model year roll-out to get rid of old inventory. It's a No-Brainer. But, this year is a little different, mainly because of interest, or curiosity, of an ALUMINUM body. Watch (IMO) Ford truck sales to sky-rocket after the 2015 model hits the market. An example: Apple's iPhone 5s has only been out a few months, but there has been constant leaks (speculation) about BIG changes and improvements to the upcoming iPhone 6. They recently (this week) announced a release date for the NEW iPhone. This WILL cause sales of the iPhone 5S to plummet, because anyone in the NOW market for a new phone, will wait (at least to see, or test, the new model). If they like the NEW, the wait was worth it, and they will buy the new model. If they are not impressed enough with the NEW, they will go ahead and buy the now HEAVILY DISCOUNTED older model. It's just common sense and logic.

  • Report this Comment On May 11, 2014, at 8:44 AM, ArchyBunka wrote:

    "Meanwhile, the F-150 hasn't changed much. Ford gives it some updates every year, but America's best-selling pickup hasn't had significant changes since 2011, when Ford replaced its engines with a line of more fuel-efficient options. The truck's basic design dates to the 2009 model year."

    Not true. Ford has installed an aluminmum frame for increased mileage. Dodge, has improved their product and are selling it at a reduced cost. If you can save 6k buying a Dodge, people will do it.

    Ford, must cut their price a little. Dealers have been getting top dollar for them for years.

  • Report this Comment On May 11, 2014, at 10:08 AM, geneo wrote:

    Ford has to lower there price way to high and the extras fees the dealer puts on these cars ant trucks range from $300.00 to $500.00 they call it adm fee -dealers fee . and paying extra for a spare tire .its all about the high ups wanting to get richer .half the cars & trucks are plastic .I use to buy a new car & truck every too yrs but with all these crazy prices and extras will keep what we have ..and pocket the $$$$$$....

  • Report this Comment On May 11, 2014, at 10:27 AM, dimenag1964 wrote:

    All you people who think Ford's did not get a bail out yes they did Google it 4 year before G.M and Chrysler fords got like 26 billion to retool some plants the got a head start on G.M and Chrysler

  • Report this Comment On May 11, 2014, at 11:13 AM, AmericanFirst wrote:

    dimenag,

    I challenge you to post a link where Ford received a "bailout" where the gov. took an equity interest as they did GM. By the way the taxpayers lost $2,9B per the Chrysler bailout.

    http://finance.yahoo.com/news/govt-report-says-us-lost-11-2b...

  • Report this Comment On May 11, 2014, at 11:25 AM, flfordparts wrote:

    i work at a auto auction and i can tell you after 100,000 miles i would rather have a ford truck than a dodge.take my word for it.

  • Report this Comment On May 11, 2014, at 12:23 PM, SwK0212 wrote:

    After reading most of these comments its fair to say some of you have no idea what you are talking about.

    Ford never took bailout money from the Government. That was GM and Fiat Chrysler. Ford did take Government loans from the Dept of Energy to retool for more fuel efficient motors but that loan program was made available to a lot of other automakers other than just Ford.

    The military grade aluminum on the all new 2015 F150 is the body not the frame as some of you have said. The frame is made from 75%+ high strength steel.compared to the current frame. Much stronger yet lighter.

    Ford is not exporting jobs overseas and to Mexico as some of you have stated. In fact Ford is bringing back a few thousand jobs to America from overseas. The new Transit Vans and soon the F650 and F750 (currently built in Mexico at the Navistar International Blue Diamond plant) will be brought back to America. None of the pickups (half ton or Super Duty) are built in Mexico and shipped here, those trucks built south of the border are shipped south of the border. All the pickups that are built for America are built in Kansas City, Dearborn, and Louisville Kentucky. The F150 currently is the "most American" pickup with an American made parts content of 80%, the Toyota Tundra is 2nd at 75%.

    If you are going to comment please get the right facts. If you are going to troll then you should know that the people with the right knowledge will be more than happy to correct you.

  • Report this Comment On May 11, 2014, at 1:44 PM, donkeymix33 wrote:

    ALL auto companies SUCK!!!!!!!!

    All have the same goal... To make money! No matter whom or what gets screwed over.

    I have been around a long time and the fight over GM, Ford and Ram trucks being better than each other is BS. How many of you have ever driven a SEMI? How many of you actually tow or carry heavy loads with your truck? I would say that of 20 so called full size pickups I pass on the highway only about 2 of them are carrying of towing. That means the other 18 are being driven by IDIOTS who have no use for the vehicle other than some sort of status symbol.

    If you want a real truck become a truck driver and keep america rolling or keep buying crappy american pickups and spends loads of money on gas getting back and forth to you office jobs.

    Where is my VW AMORAK!!!

    YOU PEOPLE ARE WORTHLESS LOSERS!!!!

  • Report this Comment On May 11, 2014, at 5:43 PM, jbrowntx2 wrote:

    Ford has absolutely no problems.

    Driving a Dodge is like screwing a prostitute. No matter how good it is, you are a little ashamed.

    Buy Ford.

  • Report this Comment On May 11, 2014, at 6:20 PM, Cody700 wrote:

    Reading this article would have those that don't know better thinking that Ram was outselling Ford. Not only is this not true, it isn't even close. That is why they didn't report the numbers sold. If they did, it would have been an embarrassment for the writer, John Rosevear, who clearly isn't interested in writing the truth. I see all kinds of ill-informed comments as well from people that prefer a Ram truck over a Ford truck, and that is fine until they spew a bunch of bull. I have always been a Ford person, and try to keep an open mind about the competition from GM and Ram, but when I bought my 2013 F150 I gave GM and Ram a chance, and it wasn't even close for me. Ram has come a long way, but they aren't even close to an F150 for performance or truck ability. The Ram rides nice, but with the Air Ride system, I can promise you that it will not hold a candle to the F150, and anyone knowledgeable knows this. My Ecoboost will also out run the Hemi, and I don't know about the gas mileage, but also don't care. I buy my trucks for working and for function, not gas mileage. I love my new Ecoboost, and wouldn't trade it for any of the competition. I will buy a new 2015 F150 Ecoboost when they hit the market, and it is a guarantee that it will continue to dominate the truck market as it has for how many years now?

  • Report this Comment On May 11, 2014, at 9:16 PM, dolfan1 wrote:

    A couple of problems I see with the Ram. They don't seem to know who owns them almost from year to year. The Company is like Foster Kids, they go to whomever will keep (finance) them. Ram trucks seem to start showing severe body rust after just a few years. Look around at Ram trucks. Totally rusted away rocker panels and rear bumpers. Rusted through fenders and beds. My father and myself used to buy Dodges exclusively between the 50s and late 60s, but Chrysler is nowhere near the Company they once were, and constantly looking for someone to Bank-Roll them is proof. Plus they tend to have more than a fair share of drivetrain and cooling system problems.

  • Report this Comment On May 11, 2014, at 9:16 PM, LungsOfSteel wrote:

    Once again:

    1. "FORD was not part of the great tax payer bail out simply because the majority of their sales is in foreign countries."

    Horsefeathers - Ford managed to get its bottom line in check before the recession. Mullaly sold off a lot of junk that Ford didn't need. That being said, I don't begrudge GM or Chrysler.

    2. Ford *did* take money from the government. Maybe it wasn't for a bailout, but Ford was only too happy to grab billions to develop EVs. They plan on paying it back in 10 years.

    You guys hung up on political rhetoric should STFU and let the rest of us discuss cars and trucks, like how Ford's pickups are long in the tooth and heavy compared to the competition. Why else are they using aluminum next year? So they can weigh like the GM and Ram trucks. Come 2019, when GM is likely to redesign its trucks, we'll see what happens. In the meantime, Ram is stealing sales from both, and GM's strategy of high prices at the cost of market share is paying off to their bottom line.

  • Report this Comment On May 11, 2014, at 10:04 PM, rrich wrote:

    I just drove my '10 F-150 from LA to Las Vegas. Not really pushing it but cruising in the 75 to 80 range for most of the trip. A few times for a few miles between 85 and 90.

    Gas mileage was 18.9. Something I can't complain about. The new '15 is supposed to get 20% better with the same driving style I'm expecting something in the 23-24 range.

    The truck is just an XLT super cab but the luxury and comfort can't be beat by anything on the market today.

    The company that I retired from went through the Dodge nonsense for their truck fleet for about 4 years. The guys basically told management to get rid of the Dodges and buy Fords. If it is that much more expensive we'll keep the Fords a year longer on the lease. That's 6,000 voices of people that have to deal with the truck on a daily basis.

  • Report this Comment On May 12, 2014, at 8:00 AM, furrios wrote:

    It's all about price. How many folks can afford a $45K plus (double cab) Ford Truck and thats with comfortable but limited options. Ram throws on some lipstick, the same options for under $40K and it's see yea Ford. Prices in general for cars and trucks are nuts these days. I'll predict you'll see the trend continue lower as there's not options worth pushing cars/trucks over $30-35K.

  • Report this Comment On May 12, 2014, at 8:55 AM, carguy874 wrote:

    Lots of people talk about GM and Chrysler getting bail out money from the government but never talk about the bank that consumers take out loans for cars that also got bailed out...Double standard when it comes to the car business.

  • Report this Comment On May 12, 2014, at 10:04 AM, onoc1 wrote:

    Ford did take Government money,more then Chrysler !!!

    It was not widely known/talked about because they didn't go bankrupt !

    Ford took more money the Chrysler,Chrysler paid it back,Ford did not,nor has to...

    Plus Ford sold its assets so they wouldn't go bankrupt,Jaguar,Land Rover,Volvo cars (trucks remained a different company ford never purchased when they bought the Volvo truck heavy duty division)

    Ever wonder why new Fords are all European cars...Fusion,Taurus all based on European vehicles,Edge suv ect all based off of European cars,even its new vans are old European vans,part of the deal .Gm even its cars are Opels and Vauxhalls.

    Ford took billions of dollars to bring better gas mileage vehicles here..Only real fords are the F series trucks(in 2015 you get a European inspired 4 cyl engines,lol).Econoline van is going,replaced with a European Ford van,and the Turkey built small Ford Transit Connect van.

    Funny,people think Ford didn't take any bailouts lol,please education before you spout off nonsense..

    I used to have all the real numbers but over the last 5 years I misplaced them..Can find them again if too many Ford people think Ford didn't take any of my taxpayer money,lol !!

  • Report this Comment On May 12, 2014, at 10:17 AM, onoc1 wrote:

    RAM is a better built,more reliable truck that has better performance,better gas mileage,has a V-8 with a nice sound and 6 cyl or better gas mileage,Ford had to go to a 6 cyl and even a 4 cyl in 2015 to get closer to RAM's mpg,lol !

    RAM wins,its 5.7 HEMI gets better gas mileage then the Ford eco-Boost V-6..And better performance and a nice V-8 rumble,not a 6 cyl drone.

    RAM RT quickest new truck,beats any single cab eco-boost Twin turbo ford..

    .04-06 RAM SRT-10 fastest truck world record holder (australlian holden beat it a few years ago but its not a real truck,its a car with a small bed and no trailer towing capability,nor load in bed capability)

    HEMI blows the Ford Turbo eco-Boost away in 0-60 and 1/4 mile performance,in a 4 door and single cab form.

    HEMI,destroys the eco-Boost Ford away in what real world driving and for safetyThe merge,highway passing,from 30-70 mph the RAM leaves the Eco-Boost Ford hundreds of feet behind,and 4 seconds quicker and doing so by getting better gas mileage.

    Funny,anecdotal evidence some people say their eco-boost beats a HEMI..I have to say are you sure the RAM had a HEMI,what year are you so-called beating,are you racing a 2004 model with a non HEMI say a 4.7 or a V-6 RAM ?

    Other varibles come into effect,but its to complex for a Ford fan.RAM owners are younger,more educated then a Ford buyer,so that says a lot of what the Ford people write about..

  • Report this Comment On May 12, 2014, at 11:19 AM, josh995 wrote:

    In 2012 we test drove an F150 and then immediately after we test drove a Ram 1500. The dealerships were across the street from each other so it made it easy.

    The Ram 1500 was the better truck. Period. We bought it and haven't regretted it.

  • Report this Comment On May 12, 2014, at 12:29 PM, akasurf wrote:

    Lets face the Ram looks a whole lot better then anything Ford has to offer when it comes to trucks! Myself I am not in favor of using all of this EcoBoost crap that Ford is pushing. Which is nothing more then Turbo Chargers. Ford makes it sound like it was something they just invented! I have heard they are already having problems associated with them, which does not surprise me. I have had many Fords over the years, only one truck which was one to many! The brakes on every Ford I have had are terrible, alignment was always an issue, transmissions are not that reliable. Fords track record for the PowerStroke has earned its rightful name in the Industry as PowerJoke! So I say again I can see why Dodge/Ram trucks are doing better with their sales! A better looking truck, better engine choices, better options, better warranty and the best Diesel Engine ever, the Cummins! Sounds like a winning combo to me!

  • Report this Comment On May 12, 2014, at 1:36 PM, WhiteHatBobby wrote:

    It should be an interesting truck battle. Sam Memmolo said on his radio show Saturday the smaller displacement engines appearing are being overstressed. Can't tow with them. Very interesting battle between Fiat, GM, and Ford with the pickup truck wars.

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