Love Your Starbucks Corporation App? It's About to Be Everywhere

People love the Starbucks app, and Apple is seeking to dive into mobile payments. Yet one start-up is a step ahead, which could mean major things to consumers everywhere.

May 11, 2014 at 11:27AM

Do you enjoy the ability to walk into a Starbucks (NASDAQ:SBUX) and pay with its app? A fast moving start-up will to let you do that almost everywhere.

Making a payment
Whether it's PayPal or Google who have already dived in, or the speculation surrounding recent moves by Apple (NASDAQ: AAPL), much has been made of the potential changes that lie ahead for the way individuals pay for things everywhere.

However, one of the most vivid -- and surprising -- examples of success in mobile payments has been Starbucks.

Jason Oxman, the CEO of the Electronic Transactions Association -- whose members represent over $4 trillion in annual payments processed -- remarked in an interview earlier this year:

Starbucks is the number one mobile payments platform in the country right now. They are the single most successful mobile payments provider because they've done it right.

The aim for change
But that hasn't stopped -- and it may have even fueled -- others to attempt to dive in.

Apple itself was recently reported to be searching for a new executive from the payments industry in an effort to "build an electronic payments business," according to Re/code, a news and analysis site focusing on the technology industry.  

This is to say nothing of the remarks made by Apple CEO Tim Cook earlier, when he asked about the mobile payments industry by The Wall Street Journal and he responded:

I think it's a really interesting area. We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it's an area of interest to us. And it's an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket, and I do too, which probably means it hasn't been figured out just yet. 

Yet there is a little known start-up called Loop which has figured out a patented way to allow individuals to make payments on the existing credit card terminals in stores, yet use their mobile phones to do so.

In the video below, Motley Fool contributor Patrick Morris chats with Loop co-founder and CEO, Will Graylin at the TRANSACT14 conference about his technology, and how it can allow merchants to mimic the Starbucks experience. It can also let individuals pay seamlessly and easily almost everywhere with their phones, which could change payments as we know it.

Your credit card may soon be completely worthless
You can't invest in Loop. But it, Apple, Starbucks, and many others know the plastic in your wallet is about to go the way of the typewriter, the VCR, and the 8-track tape player. When it does, a handful of investors could stand to get very rich. You can join them -- but you must act now. An eye-opening new presentation reveals the full story on why your credit card is about to be worthless -- and highlights one little-known company sitting at the epicenter of an earth-shaking movement that could hand early investors the kind of profits we haven't seen since the dot-com days. Click here to watch this stunning video.

Patrick Morris owns shares of Apple and Starbucks. The Motley Fool recommends Apple and Starbucks. The Motley Fool owns shares of Apple and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

A Financial Plan on an Index Card

Keeping it simple.

Aug 7, 2015 at 11:26AM

Two years ago, University of Chicago professor Harold Pollack wrote his entire financial plan on an index card.

It blew up. People loved the idea. Financial advice is often intentionally complicated. Obscurity lets advisors charge higher fees. But the most important parts are painfully simple. Here's how Pollack put it:

The card came out of chat I had regarding what I view as the financial industry's basic dilemma: The best investment advice fits on an index card. A commenter asked for the actual index card. Although I was originally speaking in metaphor, I grabbed a pen and one of my daughter's note cards, scribbled this out in maybe three minutes, snapped a picture with my iPhone, and the rest was history.

More advisors and investors caught onto the idea and started writing their own financial plans on a single index card.

I love the exercise, because it makes you think about what's important and forces you to be succinct.

So, here's my index-card financial plan:


Everything else is details. 

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