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‘Batman vs. Superman’ Just Got a Huge Boost From This Batsuit Photo

Skeptics like me have long complained about Time Warner's (NYSE: TWX  ) plan with Batman vs. Superman. You know the list:

  • Batman vs. Superman promises to be every bit as brooding as Man of Steel, and fans want comic book movies to follow the funny, popcorn formula pioneered by Marvel Studios.

  • Too many characters means the main players won't get the attention they deserve.

  • It's up against Captain America 3! How can Batman vs. Superman hope to compete against Marvel's newest blockbuster property?

  • Ben Affleck as Batman? Come on!

Or at least that was the tally yesterday. Zack Snyder may have since turned around "Batfleck" doubters with this photo, posted to Twitter a few hours ago:

Ben Affleck in the opening days of shooting Batman vs. Superman. Credit: Zack Snyder/Twitter.

Users had retweeted the photo more than 26,000 times as of this writing. Another 14,000-plus, including yours truly, added it as a "favorite" as commenters pushed the "#BatmanvsSuperman" hashtag toward the top of Twitter's list of trending topics. Most appear to like what they see (although granted, the sampling is far from scientific proof that the doubting masses have been converted):

Why Time Warner investors should care
Every Rule Breaker faces skepticism at some point. For Warner, Batman vs. Superman is a Rule Breaking enterprise in that it seeks to disrupt the established order -- Marvel's established order -- when it comes to creating a comic book movie franchise.

Specifically, the rules say you have to introduce new characters one movie at a time, building slowly to a team-up. Your TV universe should also be subservient to your movie universe so as to not risk overshadowing the properties headed to the big screen. Warner and DC don't seem to care about any of this, and that's probably a good thing.

Or at least it should be a good thing. Rule Breaking only works when market rebels take the necessary steps to steadily, strategically reduce objections. Think of how Tesla Motors (NASDAQ: TSLA  ) built a national charging network in response to skepticism over electric cars. Or how Apple (NASDAQ: AAPL  ) created an electronics store where you could sample its most advanced products before buying them.

Snyder, in snapping and posting a high-quality photo of Affleck wearing the new Batsuit, is taking steps to reassure skeptics that the Batman coming to cinemas in 2016 won't be some construct but rather a familiar face that may remind us of one of the most famous of all Batman stories:

Left: Affleck as Batman. Right: Frank Miller's rendition of an aging Batman in The Dark Knight Returns. Credits: Zack Snyder/DC Entertainment.

Now it's your turn to weigh in. Are you more or less interested in seeing Batman vs. Superman after having seen the costume? Why or why not? Leave your take below, including whether you would buy, sell, or short Time Warner stock at current prices.

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Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 13, 2014, at 4:28 PM, pondee619 wrote:

    OK, it's a Bat suit. What were we expecting, something with blue boots, gloves and cape with a yellow disk on the chest and a bat cameo thereon? Perhaps yellow accessories hanging from the belt? BatKid did it better.

  • Report this Comment On May 13, 2014, at 5:48 PM, miteycasey wrote:

    It's only disruptive if it works.

  • Report this Comment On May 13, 2014, at 6:30 PM, TMFMileHigh wrote:


    >>It's only disruptive if it works.

    True, but can't we also say this about every disruption in the history of every industry?

    Foolish best,



    TMFMileHigh in CAPS and on the boards

    @milehighfool on Twitter

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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