It's Time to Start Buying Whole Foods

Depending on how you look at it, Whole Foods Market  (NASDAQ: WFM  ) investors either received a blessing or a curse last week, after disappointing earnings sent the stock falling almost 20%. Obviously, it's never fun to watch a stock you own lose a fifth of its value in a single day, but if the business is still sound, it presents a great opportunity to add to your position, or start one if you haven't already. Read on to see why I believe Whole Foods investors are being presented with just such an opportunity.

The bear case
There's no denying the fact that Whole Foods has some challenges ahead. The company used to only really compete with other premium grocers, but now, everyone from Wal-Mart to Trader Joe's is a potential competitor, as the lower end of the grocery retail space has begun adding more organic options.

This is a long-term problem that isn't going to go away. Largely thanks to Whole Foods itself, the grocery industry has made a likely permanent change toward healthier food. That's great for consumers, but it's had the effect of drying up the moat around Whole Foods' business. Why buy the same organic pasta at "Whole Paycheck" that you can get for significantly less on sale at Wal-Mart or Safeway?

In order to fend off lower-priced rivals, Whole Foods has had to fight fire with fire and lower its own prices. Thus, even as Whole Foods reached record sales this quarter, gross margin fell by 52 basis points, ultimately leading to flat earnings growth.

Flat earnings growth is not what investors want to see from a company with a price-to-earnings ratio roughly twice that of the market average. Even after the market reaction, the company's P/E is still quite high, and the price-to-earnings-to-growth ratio sits at 3.0. Anything over 1.0 is considered higher than the growth would warrant, so Whole Foods would still seem overvalued.

The bull case
The bull case, to put it bluntly, is that this is still Whole Foods.

Even after revising its 2014 outlook lower for the third time, the company is still expecting double-digit sales growth for the year. Granted, it came close to that this quarter with no growth in earnings, but the expectation is that as the company lowers prices to attract new customers, the sales growth will eventually overcome the margin compression. And with a gross margin of 35.8% this quarter, Whole Foods has margin to spare. Only one competitor (The Fresh Market) comes close to that, and Whole Foods still has a 200-basis-point lead.

It's likely the needed sales growth will come as the company continues "investing" in price cutting. While it's true that grocery products are fungible in the sense that it doesn't matter if you buy a box of organic pasta from Whole Foods or that same box from a competitor, Whole Foods isn't just selling products out of a void. Whole Foods also sells a certain experience that customers aren't going to get from cheaper competitors. It's easy to laugh at the idea of knowing exactly where your free-range salmon came from, or what the name of your Kobe beef's masseuse was, but at a certain price point, I think a lot of people would rather have that shopping experience than whatever Wal-Mart offers.

Growth will also come from expansion, as the company grows from an expected 398 stores at the end of this year to 575 by 2018, and a long-term goal of 1,200 in the United States. That, coupled with gradually lower operating costs intended to offset lower gross margin, will see the company to $2.2 billion in EBITDA by 2018, according to its vision statement.

Obviously, after three recent downward revisions, its track record for future estimates isn't that great, and it's anyone's guess what will happen by 2018, so that EBITDA should be taken with a grain of salt. But even with today's numbers, the company has an enterprise value-to-EBITDA ratio of 10.6, only a modest premium over low-end competitors that have less growth potential.

The Foolish bottom line
Let me be clear: I don't think Whole Foods is a screaming buy right now. The challenges it will face over the next few years are not to be taken lightly, and the market has punished the stock in part over worries that the company is in fact taking these challenges lightly. Even after that punishment, the stock still carries a premium valuation. But if you believe Whole Foods is unique within the grocery industry, it sure is tempting to buy the stock at its lowest valuation in years.

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Read/Post Comments (3) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 13, 2014, at 10:32 AM, ScottAtlanta wrote:

    I don't know why I bother to post when all my comments are deleted -- apparently there's no room for a dissenting opinion when it comes to WFM.

    Organics is no longer a boutique business where WFM as first mover can exploit a premium profit....it's moving toward wholesale.

    WFM is rushing to set up more profit boutiques...but time is running out. Dump this stock. Buy it when the P/E is 15 or less.

  • Report this Comment On May 13, 2014, at 2:56 PM, lisalisarose wrote:

    The Whole Foods "experience" is a clean store with helpful staff, and lots of them, and huge buffets of cooked on site fresh hot food, salads and chopped veg, herbs and cheese to cook at home.

    I don't buy my meat there - at price per 100 grams not per pound like Everywhere else - but I go there every single day for mostly everything else.

    The basic groceries - butter, milk, eggs - cost exactly the same here, if not a bit less, than nearby grocers. Yes, one can travel to discount stores.... but I have Never been in a discount store one tenth as clean as WF's...

    There is some Internet Myth that WFM just sells packs of organic pasta at 5 times the price. What Whole Foods offers is the chance to eat truly healthy prepped food for busy people who care. This does not compare to the sad hot packed chickens and heated soup-from-a-bag offered in other grocery chains....

  • Report this Comment On May 14, 2014, at 12:13 PM, katchup97 wrote:

    I agree with LisaLisaRose about the WF experience. Whole Foods Durham's hot bar shames the other chains in the area. WF is now serving local brews on tap.

    Trader Joes seems like a complete processed food retailer. I have little idea where they source their product. The fish and meat is frozen. Most items seem to have a shelf-life of eternity. Over packaged, over processed...over it. I am not buying to stock a bunker.

    At WFM I have some choice of local produce, meats, cheeses and other products. I can request portions of meat and cheeses allowing me buy as much as I need. The bulk bins are another product offering that allows me to purchases just what I need. I can keep food waste to a minimum.

    I trust the WFM buyers. There seems to be enough choice without overwhelming me with too many products.

    The nearby Co-Op charges much more than WFM. WF isn't perfect but I know the company's core values and for now I trust them to operate according to those values.

    Remember other grocers are now trying to at least partially model after WF. WFM doesn't need to be Walmart or Trader Joes. I prefer WFM to keep leading.

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