Shares of home soda-maker company SodaStream (NASDAQ:SODA) have remained about even today after it announced a so-so quarter. Top-line sales came in relatively flat, while U.S. sales were down almost 30%. This was the more important metric, since SodaStream doesn't have a strong foothold in the U.S. just yet and is working hard toward that goal -- as things stand, though, the company isn't capitalizing in the U.S.
Meanwhile, the big news yesterday was Coca-Cola increasing its stake in rival at-home brewer Keurig Green Mountain, which could be a problem for SodaStream. According to Motley Fool analyst Jason Moser, SodaStream needs to find a big partner in order to even the playing field with Keurig. While nobody knows just how successful Keurig's new Cold machine will be, the backing of a beverage giant like Coke isn't something to shrug off
So, is now the time for investors to jump into SodaStream? On today's Stock of the Day, Jason Moser says they may want to hold off. Jason doesn't see an endgame for SodaStream anytime soon, and without a deal with a big partner, he doesn't know where the company goes from here.
Mark Reeth has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Keurig Green Mountain, and SodaStream. The Motley Fool owns shares of SodaStream and has the following options: long January 2016 $37 calls on Coca-Cola and short January 2016 $37 puts on Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.