Is Today the Day to Buy SodaStream?

Shares of home soda-maker company SodaStream  (NASDAQ: SODA  )  have remained about even today after it announced a so-so quarter. Top-line sales came in relatively flat, while U.S. sales were down almost 30%. This was the more important metric, since SodaStream doesn't have a strong foothold in the U.S. just yet and is working hard toward that goal -- as things stand, though, the company isn't capitalizing in the U.S.

Meanwhile, the big news yesterday was Coca-Cola increasing its stake in rival at-home brewer Keurig Green Mountain, which could be a problem for SodaStream. According to Motley Fool analyst Jason Moser, SodaStream needs to find a big partner in order to even the playing field with Keurig. While nobody knows just how successful Keurig's new Cold machine will be, the backing of a beverage giant like Coke isn't something to shrug off

So, is now the time for investors to jump into SodaStream? On today's Stock of the Day, Jason Moser says they may want to hold off. Jason doesn't see an endgame for SodaStream anytime soon, and without a deal with a big partner, he doesn't know where the company goes from here.

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  • Report this Comment On May 14, 2014, at 10:14 PM, pac1investor wrote:

    Sodastream is a well-established brand home carbonated soda icon. While it shows promising and profitable footholds in European and Asian countries, it remains in snail-paced growth and in lackluster home penetration in the United States, which is the largest economy in the world. It makes it more compelling now Sodastream management must wake up and make deal with STARSBUCK---to realize real sustained growth and penetration in 50 states and territories of the United States of America.

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